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Nathan Shriver: Addy Award Winner for Under Armour Brand

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Nathan Shriver

Class of 2000
Web Design & Interactive Media
The Art Institute of York — Pennsylvania

Employer: Under Armour, Inc.

Job Title: Creative Director, E-Commerce

"...turns to the words of a truly creative individual, Steve Jobs, who stated, “Design is not just what it looks like and feels like. Design is how it works."
—Nathan Shriver

Working with professional athletes is any sports fan’s dream. But, combining that perk with a creative job he really loves is what makes Nathan’s job at Under Armour all the more thrilling. As the Art Director of Interactive, he manages and provides creative direction for a group of Interactive Designers within Under Armour’s direct-to-consumer business unit. He also oversees online brand media and user experience, art directs television spots, and oversees brand evolution around new digital market segments and product initiatives.

His work has earned him seven Baltimore Market AAB Addy Awards, the Advertising Association Regional Addy Award, the Telly Award, a Macromedia Site of the Day Award, and two Webby Honoree Awards. And, it has given him the opportunity to rub shoulders with sports legends including Carlos Delgado, 2002 Cy Young Award winner Barry Zito, Julius Jones, Vernon Davis, and U.S. women’s soccer gold medalist Heather Mitts.

Describing his work, Nathan turns to the words of a truly creative individual, Steve Jobs, who stated, “Design is not just what it looks like and feels like. Design is how it works.” Nathan lives by these words and has the impressive portfolio of work to back it up.