05/01/2008
The New England Institute of Art and Ad Council to Present
The Gallery on the Plaza and the Student Ad Club at The New England Institute of Art Present:
Advertising That Changed the Nation
May 13 - June 30, 2008
Reception, Thursday May 22, 6 - 8 pm
The New England Institute of Art (www.artinstitutes.edu/boston)
is proud to join with The Advertising Council to present Advertising
that Changed a Nation, a new exhibit that will showcase the Ad
Council's rich history of public service advertisements (PSAs).
Underwritten by Boston-based ad agency Mullen, the exhibit will feature
a series of print, outdoor and television ads from the Ad Council's
65-year history and will run from May 22 through June 30, 2008 at the
Gallery on the Plaza in Brookline, Massachusetts.
"The New
England Institute of Art's Gallery on the Plaza is the perfect venue
for this show," said Cheryl Amantea, Chair of the bachelor's degree
program in Advertising at the College. "This is a wonderful opportunity
to show students the history of ads that helped bring about social
change as well as a unique opportunity – especially for our students in
the Advertising degree program – to experience, first hand, the power
of advertising to benefit the common good."
The Ad Council's
iconic public service advertising campaigns on display will include
Wildfire Prevention (Smokey Bear), Crime Prevention (McGruff the Crime
Dog), Pollution (The Crying Indian), Drunk Driving Prevention ("Friends
Don't Let Friends Drive Drunk" and "Buzzed Driving is Drunk Driving"),
United Negro College Fund ("A Mind is a Terrible Thing to Waste") and
Seat Belt Education (Crash Test Dummies).
Additionally, recent
PSAs from the Ad Council's Generous Nation, Adoption, Underage Drinking
Prevention, College Access and Autism Awareness campaigns will also be
highlighted. Furthermore, a series of new television and print ads from
the Arts Education campaign, developed by Leo Burnett in partnership
with the Americans for the Arts, will debut at the exhibit.
"We
are delighted that The New England Institute of Art is putting together
this wonderful exhibit featuring our public service campaigns for their
educational community," said Peggy Conlon, President and CEO of The
Advertising Council. "We are also very grateful to Mullen for their pro
bono creative talent on our campaigns, and for providing the resources
for this effort."
Mullen has donated its agency talent to
create the Ad Council's Reducing Gun Violence campaign, Credit Scores
Education and Drunk Driving Prevention ("Buzzed Driving is Drunk
Driving") campaigns. The agency has provided the production costs for
the entire exhibit, which showcases their work, along with ads from
agencies throughout the country. The show includes print, outdoor work
and television PSAs. The Gallery on the Plaza is located at The New
England Institute of Art, 10 Brookline Place West, at the Green Line
Brookline Village "T" stop and at the intersections of Route 9 and
Harvard Streets.
"The Ad Council has always proven that
commercial creative talent can be directed to a greater societal good,"
said Mullen chief executive officer Joe Grimaldi. "We're proud of the
work Mullen has done for these important causes and honored to be
included in this exhibit of historically significant communications."
Mullen
Mullen is a full-service agency and an independent brand within the
Interpublic Group of Companies. Mullen's client portfolio includes
General Motors, Wachovia, Four Seasons Hotels and Resorts, Stride Rite
Children’s Group, Orbitz, The Stanley Works, MassMutual, La Quinta Inns
& Suites, T.J. Maxx, Marshalls, U.S. Department of Defense, Royal
Ahold, HSBC, XM Satellite Radio, Panera Bread, LendingTree, Match.com,
Ask.com, Embarq, National Grid and Highmark Blue Cross Blue Shield.
Headquartered in Wenham, Massachusetts, the agency operates offices in
Winston-Salem, North