The advertising students of The New England Institute of Art founded a collegiate chapter of the American Advertising Federation (AAF) in fall 2007. The purposes of this organization are: to provide and promote a better understanding of the functions of advertising and its values; to stimulate and encourage professionalism through advertising education; to apply the skills, creativity, and energy of advertising to help solve social problems; to develop the individual abilities of its members; and to promote fellowship and free exchange of ideas. The students will soon be starting an ad agency as part of the club's activities.