INT-225
Marketing, Commerce and E-commerce
Instructor: Bob Griffin

Goal: Int225 explains how marketing and selling on the web works and what kind of results to expect. It starts with a basic understanding of marketing and marketing communication, requiring an ability to discuss marketing themes within group
settings. Then an ecommerce organizational viewpoint is developed to help you understand ecommerce requirements and issues. The course ends with the development of a "mock" ecommerce website or significant white paper research with
the employment of all attributes that are learned during the semester.

Assignment: A research "white paper" about any e-commerce subject of your choice is an option, or you can work on a special e-commerce design project approved through the instructor.