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Fashion – Programs & Curriculum


Fashion Marketing & Management - Bachelor of Arts

Program Overview

Are you looking for a fashion and retail management degree program in Charlotte? A fashion marketing degree can help you gain comprehensive knowledge of the apparel industry and fashion cycles. The Art Institute of Charlotte Fashion & Retail Management bachelor’s degree program combines business practices with creativity to prepare students for a wide variety of entry-level management positions. Emphasis is placed on the applied approach of providing practical experiences through team and individual projects while maintaining contact with current industry standards and instilling ethical and professional standards of behavior within the fashion industry. Graduates of The Art Institute of Charlotte Fashion & Retail Management degree program will be ready to seek entry-level positions in fashion marketing and management in positions such as merchandiser, marketing coordinator, assistant retail manager, product coordinator, and wholesale showroom assistant manager. End your search for a fashion and retail management degree program in Charlotte at The Art Institute of Charlotte

Course CatalogSEE OUR CATALOG FOR COURSES AND CURRICULUM INFORMATION


Program Description

Fashion marketing is the business that moves the world's fashions from designers' showrooms to the retail floor and into the hands of consumers. If you have an eye for style and a head for numbers, learn how to generate consumer appeal through designs, displays, and purchasing.

We'll train you in fashion merchandising, fashion coordination, buying and textiles, small business management, advertising and retail management, and visual merchandising.

A Sample of Subjects You'll Study:

• Fashion Product Knowledge 

• History of Art and Fashion 

• Forecasting Trends 

• Textiles 

• Retail Management 

• Buying


Tuition Data for this program at The Art Institute of Charlotte, a campus of South University No Data

*optional where available


The Art Institute of Charlotte, a campus of South University

Three LakePointe Plaza, 2110 Water Ridge Parkway, Charlotte, NC 28217-4536
1.704.357.8020 • 1.800.872.4417
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