The Art Institute of Ohio - Cincinnati Announces 2010 Passion for Fashion Competition For High School Seniors
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The Art Institutes Passion for Fashion Competition 2010 provides high school students an exciting glimpse of the highly competitive fashion industry by offering students interested in Fashion Marketing, Merchandising or Retail Management an opportunity to earn a full-tuition scholarship to study Fashion at one of The Art Institutes schools, including The Art Institute of Ohio - Cincinnati. Eligible students can enter the Fashion Marketing & Merchandising & Retail Management category at The Art Institute of Ohio – Cincinnati.
Open to high school seniors across North America, The Art Institutes Passion for Fashion Competition was created to encourage and reward young fashion design and fashion marketing, merchandising and retail management talent at the high school level.
Since it began five years ago, interest in the competition has taken off, says Julie Hengle, Fashion Merchandising Academic Director, The Art Institute of Ohio - Cincinnati. “We saw a record number of applicants enter last year’s competition. There are so many wonderful fashion courses in high school today, and many students see a career in this industry within their reach.”
The competition consists of two categories: 1) Fashion Design and 2) Fashion Marketing & Merchandising and Retail Management. The grand prize winner in each category earns a full-tuition scholarship to an Art Institutes school to study in a Fashion program. Each grand prize winner, in partnership with Seventeen Magazine, also receives a trip to New York City to attend a Fashion Week show, attends a “meet and greet” at Seventeen Magazine’s offices, lunches with a Seventeen Magazine Style Pro and receives a $500 shopping spree.
In this year’s Passion for Fashion Competition, students interested in attending a Fashion program at The Art Institute of Ohio – Cincinnati will be asked to create a Fashion Marketing, Merchandising or Retail Management plan.
To be eligible, a student must be a senior in high school, set to graduate in 2010, complete an Entry & Release Form, have a minimum cumulative G.P.A. of at least 2.0, write a short essay describing their interest in fashion and submit a finished product or plan for the Fashion Marketing & Merchandising and Retail Management category (for complete details, please visit www.artinstitutes.edu/pr.aspx?ID=p4f1000.
The Fashion Merchandising faculty at The Art Institute of Ohio – Cincinnati will host two workshops to help contestants brainstorm and flesh out their individual entries. Students are encouraged to think about projects focusing on one of four topic areas:
• Store Layout
• Marketing Plan
• Product Development
• Trends and Concepts
Workshops will be held October 24, 2009 and November 7, 2009 from 10 a.m. – 2 p.m. at The Art Institute of Ohio – Cincinnati, located in Symmes Township at 8845 Governor’s Hill Dr., Cincinnati, Ohio, 45249.
Deadline for entries into The Art Institutes Passion for Fashion Competition is November 20, 2009. For more information on how to enter The Art Institutes Passion for Fashion Competition and for official rules, visit www.artinstitutes.edu/pr.aspx?ID=p4f1000 or contact Wendy Raymond Hacker at 513-833-2430 or whacker@aii.edu at The Art Institute of Ohio - Cincinnati.
The Art Institute of Ohio – Cincinnati is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.