Art Institute of Dallas Gets "Branded"

The Art Institute of Dallas Gets “Branded”

New Exhibit Showcases the Value of a Company Logo

 DALLAS—Aug. 19, 2008—The Art Institute of Dallas is pleased to announce a new exhibit in its Pegasus Gallery, FigB®and. FigB®and is an exhibit of logo and trademark design by David Fiegenschue, president of FigDesign, an Irving-based graphic design and typography firm.

A company's logo is the centerpiece of its visual brand—a unique symbol that represents the organization and evokes an emotional response from viewers. And while a logo is not the business itself, a strong logo captures its "soul" and communicates it emotionally. The show is meant to draw attention to the business benefits of visual branding.

 The exhibit will be on display at the Pegasus Gallery (8080 Park Lane, Suite 100) from August 26 to October 10, 2008.