Red Carpet Rolled Out for The Art Institute of California — Hollywood

Students design fashions to walk any red carpet.

Los Angeles, California (June 11, 2009) – The Art Institute of California – Hollywood  held its annual student fashion show at the famous Grauman’s Chinese Theatre on Thursday, June 11, 2009. As a tribute to the “red carpet,” eighteen student designers developed Hollywood themed lines for the show benefitting the Miguel Rocha Jr. Scholarship Fund through the EDMC Education Foundation.

Guests were ushered past barricades into the landmark “Forecourt of the Stars” where they mingled with celebrity impressions before walking the red carpet into the theatre. Tourists crowded along Hollywood Boulevard hoping to glimpse fame. As an unusual twist, well orchestrated models first appeared on pedestals. Using the signature big screen in film venues, fellow students from The Art Institute of California – Los Angeles created designer profiles ran during the show and used a live feed to give everyone a perfect view.

Two new segments were added to the line up this year, a highlight of the local top placing 2009 Art Institutes Passion for Fashion Competition entrants: Danna Darma, Adrienne Koppel, Lionel Siongco, Helen Malveaez, and Geena Andrews and a collection of designs from the fashion design department’s Costume Specialties class.

Featured student collections were judged by industry professional from companies including Trina Turk, American Apparel, 575 Denim, J.C. Penny, School of Style and Andrew Christian, Inc.  Christel Infante took home both the Most Marketable and Best Collection awards.  Altha St. Clair received the Most Creative award.

President of The Art Institute of Califronia – Hollywood, Gregory J. Marick commented that “Grauman’s Chinese Theater was definitely shining brightly that night.  Our student designers were inspired by the ‘Red Carpet’ theme and created a spectacular show worthy of a Hollywood premier.”  Those student designers included Sarah Caterinicchia, Seng Nan Dayu, Jannette Goss, Yuki Haya, Sarah Hunter, Christel Infante, Hye Eun Kim, Liz Kok, Quynh Lee, Linda Miller, Amanda Mixon, M. Sonia Moreno, Falavia Otis, Nita Patel, Masai Payan, Antonia Souza, Altha St. Clair, and Ashley Turabaz.  

With a name like The Art Institute of California –Hollywood, the glamorous evening was a perfect fit where everyone felt like a star from the designers to the guests.

The Art Institutes Passion for Fashion Competition

The Art Institutes offer a high school scholarship competition each year known as The Art Institutes Passion for Fashion Competition. This competition was created to encourage and reward young talented students who are interested in pursuing careers in the fashion industry.  Local winning entries from The Art Institutes schools located throughout North America are judged for the competition’s grand prize, a full tuition scholarship to an Art Institutes school and a VIP trip to New York City to attend runway shows during Fashion Week and meet staff at Seventeen Magazine.

The Miguel Rocha Jr. Scholarship Fund

Twenty-five percent of the ticket sales from the fashion show were donated to The Miguel Rocha Jr. Scholarship Fund through the EDMC Education Foundation. The Miguel Rocha Jr. Scholarship Fund awards stipends and tuition scholarships to deserving students for fashion design and fashion marketing and management projects related to college course work or school sponsored competitions and events; such as the portfolio show or annual student fashion show.

The Miguel Rocha Jr. Scholarship Fund was established in memory of a former fashion marketing graduate who was tragically killed by a drunk driver. Miguel and his business partner started a company that produced t-shirts with earth-friendly messages called Cali-Green while he attending The Art Institute of California-Hollywood. The company continues its mission to keep California green under the direction of Miguel’s former fiancée and business partner who now has a retail store in Santa Barbara.

About The Art Institute of California - Hollywood

The Art Institute of California - Hollywood helps prepare students to pursue careers in creative and challenging industries by offering degree programs in the following areas:

Bachelor of Fine Arts degree in Fashion Design; Bachelor of Science degrees in Digital Filmmaking & Video Production, Digital Photography, Fashion Marketing & Management, Game Art & Design, Graphic Design, Industrial Design, Interior Design, Media Arts & Animation, Set & Exhibit Design, Visual Effects & Motion Graphics, and Web Design & Interactive Media; and Associate of Science degrees in Digital Photography, Fashion Design, Fashion Marketing, Graphic Design, and Web Design & Interactive Media.

The Art Institute of California - Hollywood is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

For more information or to visit our school, please call 213.251.3636, or visit our website at www.artinstitutes.edu/hollywood.

For more information contact:
Sarah Carlson
Marketing Coordinator
The Art Institute of California - Hollywood
(213) 884-1240 or sacarlson@aii.edu