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The Art Institute of Houston Announces the 2010 Passion for Fashion Competition For High School Seniors


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The Art Institutes Passion for Fashion Competition 2010 provides high school students an exciting glimpse of the highly competitive fashion industry by offering students interested in Fashion Design or Fashion Marketing, Merchandising or Retail Management an opportunity to win a full-tuition scholarship to study fashion at one of The Art Institutes schools, including The Art Institute of Houston. Eligible students can enter the Fashion Marketing & Merchandising & Retail Management category at The Art Institute of Houston. 

Open to high school seniors across North America, The Art Institutes Passion for Fashion Competition was created to encourage and reward young fashion design and fashion marketing, merchandising and retail management talent at the high school level. 

Since it began five years ago, interest in the competition has taken off, says Jal Jobe, Chair of Fashion & Retail Management at The Art Institute of Houston.  “We saw a record number of applicants enter last year’s competition. There are so many wonderful fashion courses in high school today, and many students see a career in this industry within their reach.”  

The competition consists of two categories: 1) Fashion Design and 2) Fashion Marketing & Merchandising and Retail Management. The grand prize winner in each category earns a full-tuition scholarship to an Art Institutes school to study in a fashion program.  Each grand prize winner, in partnership with Seventeen Magazine, also receives a trip to New York City to attend a Fashion Week show, attends a “meet and greet” at Seventeen Magazine’s offices, lunches with a Seventeen Magazine Style Pro and receives a $500 shopping spree. 

In this year’s Passion for Fashion Competition, students will be asked to create an original Fashion Marketing, Merchandising or Retail Management plan for the corresponding category. 

To be eligible, students must be a senior in high school, set to graduate in 2010, complete an Entry & Release Form, have a minimum cumulative G.P.A. of at least 2.0, write a short essay describing their interest in fashion and create a product or plan for the Fashion Marketing & Merchandising and Retail Management category (for complete details, please visit www.artinstitutes.edu/pr.aspx?ID=p4f1000.

Deadline for entries into The Art Institutes Passion for Fashion Competition is November 20, 2009.  For more information on how to enter The Art Institutes Passion for Fashion Competition and for official rules, visit www.artinstitutes.edu/pr.aspx?ID=p4f1000 or contact Jackie Bachmeier at jbachmeier@aii.edu at The Art Institute of Houston.

The Art Institute of Houston is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. 

The Art Institute of Houston

1900 Yorktown Street  Houston, TX 77056-4197 • 1.713.623.2040 • 1.800.275.4244