THE ART OF COMMUNICATION THROUGH GRAPHIC DESIGN AT The Art Institute of California, INLAND EMPIRE

Graphic design is the application of art and communication skills to solve problems for business and industry. Every day we are guided, informed, educated, and entertained by creative solutions that have evolved within the mind of a graphic designer.

You don’t need to visit a museum or gallery, as this art form comes to you in everything from the shopping bag with a store logo to television commercials. Graphic design professionals are communicating messages. They deal with type, photography and illustrations even though they may not be copywriters, photographers, or illustrators. The artful arrangement of such elements is a happy blending of art with the purpose of communication. Designers have become adept at applying their knowledge and hand skill using technology. Computers enable designers to apply and revise their solutions with the speed and ease that is called for today. Computers, however, cannot replace good foundation knowledge.

In response to market trends in the profession, The Art Institute of California, Inland Empire will launch a bachelor’s degree program and an associate’s degree program in Graphic Design. “The Graphic Design programs provide students with conceptual thinking skills, in addition to a foundation in art and design, and a proficiency in using technology related to the industry,” said Byron Chung, president of The Art Institute of California, Inland Empire. “These programs offer students a hands-on approach that blends artistic knowledge and technical experience.”

With curriculum such as critical theory, marketing, and advanced levels of art direction, the graphic design programs will prepare students to create package design, brochures, logos, layouts and more. Today’s graphic designers are often asked to initiate, manage, communicate and deliver their design concepts within a variety of circumstances. Students graduating from the programs will have learned how to draw attention to a message and how to reach a desired target audience. Students also will discover which mediums will deliver most effective communication for the purpose.

Illustrator? Graphic designer? Art Director? Students will be afforded the opportunity to put theory and process into practice with The Art Institute of California, Inland Empire’s Graphic Design programs as they prepare for entry level positions and a personal course for professional development in the field.