Preparing tomorrow's creative leaders.
The Master of Arts degree program in Design & Media Management is an 18-month
program designed to give you skills you can apply to your company, your career,
and your professional development. Our curriculum features courses that can teach
you everything from managing people and technologies to branding, strategic planning,
communication, consumer trends, and much more. It’s practical learning, framed in
the real world of the creative professional.
A curriculum designed by creatives, for creatives:
- Two courses per quarter.
- Six core courses providing the foundation for the degree.
- Four specialization courses allowing you to focus in either Design Management or
Media Arts Management.
- A final Master’s project demonstrating skills learned in the program.
Click the titles below for course descriptions, or fill out the form to the left
and we’ll be in touch with more information about our innovative curriculum.
Core Courses
Building and Leading Creative Teams
Teams are a basic organizational building block. The purpose of this course is to
provide students with the knowledge and practical skills to become a productive
team leader in a creative organization. Collective creativity requires a team with
a diverse set of skills. The creativity of the team is enhanced by other types of
diversity such as personality type, creative style and experience level. “Building”
a team means not only assembling the right set of people to do the job, but the
process by which the team grows in capability and alignment. This course addresses
the issues of motivation, leadership, and communications. Also included are negotiation,
conflict resolution, and team building.
Information Management & New Technologies in Design & Media Arts
This course addresses managing information and providing support services from a
design and media arts management perspective. Information resources include internally
and externally developed information and assets, local and global communication
networks, and associated hardware and software technology. Support services include
the training and support of uses, operational policies and practices, disaster recovery,
and security for electronic commerce within a creative enterprise.
Law, Policy & Ethics in Design & Media Arts
In this course, students explore legal and regulatory issues and questions facing
copyright holders, technology developers, and artist and designers. The impact of
emerging technology, digital media, and ethical issues created by digital media
will also be examined. A working knowledge of the legal system (standard legal agreements
such as contracts, charters, and non-disclosure agreements), how it impacts business
decisions, and how it can affect liability will also be presented.
Strategic Planning & Management in Creative Organizations
This course is designed to lead students through the development, implementation,
documentation, and evaluation of strategic and business planning in creative organizations.
Students will develop tools and techniques that enable them to develop a long-range
strategic plan as well as an operational plan in a creative enterprise. Strategic
presentation skills, including data driven presentations are also covered.
Assessment and Analysis for Managers in Design & Media Arts
This course is designed to apply financial, marketing and operations theory and
tools to assess and analyze domestic and global markets, establish requirements
and sources of capital, assess risks and analyze processes to meet demand. The assessment
and analysis provides design and media arts organizations with the foundation to
begin to address market needs.
Design & Media Arts Innovation: Marketing Planning & Strategy
This course emphasizes the identification, analysis, and selection of target markets;
development and management of products and services; pricing; demand analysis and
forecasting, distribution systems, advertising, and promotion. Forces impacting
marketing strategy such as web marketing, consumer trends, and competition are examined.
Students will identify opportunities at operational and strategic levels, and develop
a marketing plan for a design or media arts innovation.
Specialization Courses
Communication, Grant Writing & Management in Creative Organizations
This course is designed to provide knowledge and skills related to the development
of grant proposals that result in funding for creative, non-profit organizations.
Students will assess organizational needs, identify potential funding sources, and
research and write a prospective proposal. They will also discuss internal and external
factors that impact funding, management of resources and administration of grants.
Collaboration at a Distance
In today's global economy, creative professionals must work in partnership with
people and organizations world-wide. Small entrepreneurial companies as well as
large multi-national corporations must work as a team, regardless of location. This
course examines topics such as cultural and national differences, global business
practices in creative industries, global monetary systems, and communication and
team skills necessary for success.
Creative Problem Solving
In this course, students will focus on the creative problem solving process. They
will utilize generating and focusing tools in applying the problem solving process
to translate ideas into useful and implementable creative products and actions.
They will also gain a better understanding and appreciation of their own and others'
problem-solving styles and creativity. Course topics include harnessing creativity,
recognizing innovation, and solving innovation dilemmas and challenges.
Entrepreneurship in Design
Throughout this course, students will research possibilities for creating beneficial
and profitable design ventures, and assess competitive environments and performance
prospects. They will examine successful and unsuccessful entrepreneurial design
ventures and design entrepreneurs. They will also identify the components of a business
plan and examine various business plans.
Entrepreneurship in Media Arts
Throughout this course, students will research possibilities for creating beneficial
and profitable media arts ventures, and assess competitive environments and performance
prospects. They will examine successful and unsuccessful entrepreneurial media arts
ventures and media arts entrepreneurs. They will also identify the components of
a business plan and examine various business plans.
Project Management in Design & Media Arts
This course focuses on the creation and management of all aspects of a project plan
for a design or media arts project. The student will develop skills in assessment,
planning, organization and controlling the resources needed to produce a creative
company's product or services and to exercise successful team management to ensure
that the project is completed in a quality manner within budget and on time.
Managing New Technologies in Creative Organizations
In this course, students will develop skills in assessing, analyzing, new types
of design and media technologies and upgrades of current technology. This course
also addresses decision-making related to new technology adoption and implementation,
financial considerations, deployment of new technologies within the company, training,
and monitoring technology trends and innovation within the creative industry.
Planning, Producing & Promoting a Design Venture
This course focuses on design managers as they work in the context of product development,
planning, marketing, engineering, and implementation. Based on the goals of a design
venture, students will apply design, innovation, and business theory to realistic
business opportunities with successful, meaningful application for customers. Topics
will include advanced concepts of branding, strategic planning, communication, outcomes
and evaluation of launch, and follow-up revision, addition, and deletion of strategies.
Planning, Producing & Promoting a Media Arts Venture
This course focuses on media arts managers as they work in the context of product
development, planning, marketing, engineering, and implementation. Based on the
goals of a media arts venture, students will apply design and development, innovation,
and business theory to realistic business opportunities with successful, meaningful
application for customers. Topics will include advanced concepts of branding, strategic
planning, communication, outcomes and evaluation of launch, and follow-up revision,
addition, and deletion of strategies.
Final Master's Project
Capstone
This course represents the culmination of the knowledge and skills that the student has learned in this program as applied to a capstone project. The course is intended to help students frame unstructured design or media art business problems or challenges, or to launch a new design or media arts product or company. Upon completion of all core and specialization coursework, the student will develop a detailed plan and timeline for the capstone project and, upon approval, will complete the capstone project.