Miami International University of Art & Design Teams Up With Bloomingdale’s this Fall For: “Lights, Camera, Fashion.”
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August 31, 2009, South Florida – Miami International University of Art & Design has teamed up with Bloomingdale's during its Fall Film campaign to celebrate the art and style of film in an exclusive exhibit titled: “Lights, Camera, Fashion.” The exhibit tasks both Fashion and Film students to create garments and produce short films inspired by four film classics that have influenced fashion: High Society, Dr. Zhivago, The Great Gatsby and Desperately Seeking Susan. The exhibit will be on display in all of Bloomingdale's South Florida stores including Miami, Aventura, Boca Raton and Palm Beach Gardens from Friday, September 11 – Sunday, September 20.
University Fashion students are encouraged to be creative with the construction of their garments and may use old filmstrips, movie posters, movie tickets, etc as their materials. The Film students were encouraged to produce short films using old film footage from famous movies that again, were influential in shaping fashion. The short films will be playing on TV monitors alongside the four garments selected for each store. A total of 16 garments will be selected to be on display in the four stores throughout South Florida. The students chosen for the exhibit will have the unique opportunity to showcase their work to the South Florida retail audience and will receive a gift card from Bloomingdale’s.
“We are thrilled that Bloomingdale’s selected us to be part of this project and their fall film campaign; it allows both our Fashion and Film students to showcase their talents in a very public way” Charlene Parsons, Fashion chair at Miami International University of Art & Design.
The initiative is part of a Bloomingdale’s Fall Film campaign where customers will see blockbuster new films, discover indie darlings, remember classic films, see fashions inspired by great characters, and even cast themselves in scenes from their favorite flicks. Partnerships with major motion picture studios, an independent film studio, a classic cable movie network and a hot new video game put Bloomingdale’s and its fashions in the spotlight this fall season.