The mission of The Art Institute of Wisconsin is to accomplish its vision by providing employers with quality, skilled graduates who are prepared by experienced faculty using market-driven curricula.

The objectives of the mission are:

• Involving employers in the development of curricula that is responsive to industry needs through Program Advisory Committees.
• Employing faculty who possess appropriate academic credentials, industry-related experience, and who exhibit excellence in teaching.
• Enhancing institutional effectiveness by consistently assessing and improving student retention, employment assistance, learning outcomes, and graduate and employer satisfaction.
• Fostering a culture of learning and collaboration that assures academic freedom and professional development, and that encourages responsible decision-making and critical thinking among students, faculty, and staff.
• Assisting graduates in obtaining career-related employment.
• Providing alumni with continuing educational opportunities.
• Serving the community as a creative and educational resource through the active participation of students, faculty, and staff in a variety of outreach opportunities.