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Getting Their Foot in the Door in the Fashion Industry

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Students from The Art Institute of New York City Take On Fashion Week

(New York, NY February 2012) – While many attend fashion week to stay in touch with the latest fashions, see the next big designers, gather inspiration for their own lines, or have their photo snapped by the paparazzi; students from The Art Institute of New York City are looking at fashion week as an experience builder.

More than 50 students from The Art Institute of New York City will volunteer in many aspects of Mercedes-Benz Fashion Week, February 9  - 16. Some will help with the EMERGE! Fashion Show, honoring Vogue’s Contributing Editor André Leon Talley with the esteemed Fashion Innovator Award. The award will be presented by Council of Fashion Designers of America (CFDA) President and renowned designer Diane von Furstenberg. Others will volunteer with fashion houses, agencies and designers such as Custo Barcelona, Adrian Alicea Couture, Saint Wobil, TOME, Walter Baker, Elie Tahari, Beautiful Planning Marketing & PR, and others.

“This is an experience of a lifetime. Not only do the students have the opportunity to be in the center of the action, they also get to learn and take the experience gained wherever they go- including on their resumes,” said Regina Pokidaylo, senior career services advisor at The Art Institute of New York City located in Tribeca. “Various students have continued the experience by snagging a coveted internship with the companies and fashion houses.”

New York Fashion Week is undoubtedly “where it’s at.” It’s known as the consummate event where trends that have been forecasted come to life and send the rest of the world into a fashion flurry. But, while these students get a behind-the-scenes look that fashionistas the world over would die for, they will be hard at work sewing hems, dressing models, assisting with model castings, setting up at the front- of- house and back-of-house, and anything in between. Students will also work for up and coming designers showing collections at locations around the city and for online retailers such as Modalistas.

Students interning for Fashion Week agree that it is a “dream come true.”  For Nathaniel Perez, an Associate in Applied Science in Fashion Design student, this will mark his second trip to Fashion Week as an intern for designer Custo Barcelona.  Perez, who earned his bachelor’s degree in mathematics prior to attending The Art Institute of New York City, said he felt out of place in that field, but being at fashion week “feels amazing.”  He was unsure what to expect during his first Fashion Week, but now he is anxious to make connections.  “Basically one of my main goals from the whole experience is to get to know people,” he said.  Perez is also hoping for a long term internship once Fashion Week is over.  To his fellow fashion students he offers this advice, “All fashion students should intern.  What can you lose?  There’s always something to learn.”

The Art Institute of New York City is one of The Art Institutes (, a system of more than 45 education institutions located throughout North America. The Art Institutes schools provide an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University.

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