The creative professions require innovative individuals with clear vision. Freshmen at The Art Institute of Philadelphia will work together to develop the vision of what makes a successful student and professional. The course begins by welcoming students into The Art Institute of Philadelphia community and helping them integrate into this student environment. Students will become acquainted with college and community resources, explore their goals for success, and work on establishing a visionary course for the development of their professional portfolio. The course concludes with attending the portfolio show of the graduating class. (0 quarter credits, 2 hours per week)
Prerequisites: None
This course is a basic introduction to advertising, its history, potential and limitations. We will examine the role of advertising and different methods of communication, as well as the advertising spiral, advertising objectives, advertising copy, and federal regulations. We will analyze media choices and strategies, research, target audiences and creating campaigns. The course will also help the student recognize emerging trends and capitalize on them. (3 quarter credits, 4 hours per week)
This course introduces the philosophy behind illustration, emphasizing conceptual visual problem solving and quick sketching methods to portray ideas. It also highlights the uses of illustration in the graphic design industry. Assignments will focus on black and white and color techniques, using contrast, values, composition, and function. (3 quarter credits, 4 hours per week)
This course is designed to provide a comprehensive introduction to the field of Advertising. The course will analyze the role of advertising in modern society as well as take a close look at the major elements of planning, creating and managing advertising. The course will explore the complex and ever-changing relationships between advertising agencies and their clients in creating a successful advertising campaign. The course will study regional, national, and global advertising strategies. The course will also look at the role and the effectiveness of traditional and emerging media tools in advertising. (3 quarter credits, 4 hours per week)
This course addresses the fundamental concepts and principles of marketing. This overview will help students understand how each component contributes to the strength and effectiveness of a marketing plan. Students will identify the external influences that affect marketing including world events and cultural assumptions. (3 quarter credits, 4 hours per week)
This course introduces students to the fundamentals of business and explores the role of advertising and marketing in business. The students will explore in depth variety of business topics; among them are professional career options, business taxation, pricing models, business marketing, project management, intellectual property, financial management and more. In addition, students will be introduced to guidelines and expectations of business ethics, and the role of the advertising professional within the context of social responsibility. (3 quarter credits, 4 hours per week)
This course is designed to provide students with both theory about consumer behavior, as well as an understanding of how these concepts can be applied to advertising design, marketing management, our roles as consumers, and to everyday life. Consumer behavior applies concepts, theories, and principles from various fields in the social sciences to the study of factors influencing the acquisition, consumption, and disposition of goods, services, and ideas. The purpose of the course is to study the process of consumer choice, its determinants and its implications for the field of advertising. Emphasis will be given to how cultural, social and individual variables are incorporated into the buyer decision processes and marketing practices overall. (3 quarter credits, 4 hours per week)
Prerequisites: AV10310
This course is an examination of human relations theory and individual, group, and organizational performance in relation to the organizational structures of contemporary businesses and public agencies. (3 quarter credits, 4 hours per week)
This course is designed to provide students with an overview of the role of marketing research as it relates to decision –making with business organizations, how marketing research is carried out and why it is an integral aspect of advertising design. As part of this process, students will learn the language of marketing research, and the value of primary and secondary sources of data. Concepts such as how to obtain marketing research through sampling procedures, questionnaire design, and data collection and the marketing analysis techniques used in making decisions, will also be emphasized. This course is designed to further students’ professional development by enhancing their ability to: solve business problems, effectively communicate facts and opinions, work in groups, manage time and tasks effectively, and make effective formal presentations. (3 quarter credits, 4 hours per week)
Prerequisites: AV10210, AV10310
Students will learn and explore the art of selling as it relates to the field of advertising. From the sales process to capturing clients, the student will gain a comprehensive knowledge of being a sales rep and how research, pitching and closing the deal all play an important role. (3 quarter credits, 4 hours per week)
This course is an introduction to copywriting. Students will learn the basic principals of copywriting, the process of generating ideas, and the technique of writing with various strategies and styles. Copywriting for print, television, radio, and the internet will be covered. Students will work individually and with teams to solve real-world assignments. (3 quarter credits, 4 hours per week)
Prerequisites: AV10210
Media as part of a delivery channel for a marketing message will be the focus of this course. Topics include media as critical to the fulfillment of the overall marketing strategy, cost effectiveness, and alternative and new media. (3 quarter credits, 4 hours per week)
Prerequisites: AV20610
This course will look at the topic of Branding from the standpoint of creating and maintaining a long-term emotional connection between the brand and the consumer. The course will analyze the emotional branding approach as the critical defining element, which distinguishes today’s most successful brands as well as exploring the ways of understanding consumer needs and motivations in the current marketplace. The course will also look at the effectiveness of traditional and emerging media tools in enhancing the overall consumer brand experience. (3 quarter credits, 4 hours per week)
This course examines the historical development of public relations, showing the principles, methods, and means of influencing public opinion. (3 quarter credits, 4 hours per week)
This course is designed to change on a regular basis. It will look at a specific area of advertising and will give students an opportunity to look at this area in-depth. Students will learn through lecture, field trips, hands-on experience and experimentation and will create a final project in this specific area. (3 quarter credits, 4 hours per week)
Prerequisites: AV20610 and earned minimum of 105 credits
The astonishing growth of interactive commerce is one factor that has lead to the demand for advertising and marketing on-line. In this course, students compare traditional and interactive outlets in order to develop a clear understanding of the differences and similarities between businesses in this new environment. Students learn to apply traditional principles where they are appropriate and to discover and apply a new fundamental understanding to developing and working within the various interactive environments. Marketing, advertising and sales on the Web, addressing the elements and requirements of information distribution will also be covered. This rapidly developing area both expands the use of traditional market research and creates new kinds of data. Students will be introduced to the concepts, availability, and use of this data. (3 quarter credits, 4 hours per week)
Prerequisites: AV20610, GR20790
Students research and develop a fully integrated advertising/promotional campaign for a National name brand account in the Senior Project courses. Senior Project I is based on extensive research for the client and target audience. The student designs and develops multiple projects from concept to final based on the specific needs of the client. Students value the importance of deadline, budget, client relationship, presentation and its relationship to the advertising process. (3 quarter credits, 4 hours per week)
Prerequisites: GR20782, AV20820 and earned minimum of 120 credits
Students research and develop a fully integrated advertising/promotional campaign for a National name brand account in the Senior Project courses. Senior Project II is based on the completion of all campaign components. The student designs and develops multiple projects from concept to final based on the specific needs of the client. A written analysis will be a supplement to the visual presentation and should document, support and argue the rationale and effectiveness of the campaign. Students prepare, present and defend a graduate project suitable for a professional audience. (3 quarter credits, 4 hours per week)
Prerequisites: AV31020
This course prepares students for the transition to the professional world. This course will prepare students for job interviews by helping them compile a portfolio. Students will demonstrate their conceptual, design, craftsmanship, and other skills as they assemble and refine their portfolio pieces. Working individually with an instructor, each student will select representative pieces, showcasing work that reflects a unique style. Particular emphasis is placed on identifying short- and long-term professional employment goals, as well as related strategies and resources. (3 quarter credits, 4 hours per week)
Prerequisites: Director Approval, should be taken 10th or 11th quarter
Account planning demands a mixture of account services and research. Stated simply, an account planner frequently takes responsibility for ensuring that the client’s needs are met. This usually requires managing communication between departments in an advertising agency as well as being the point of contact between an agency and the client. Inside the agency, an account planner helps choose and integrate research and considers proposed advertising decisions from the perspective of consumer behavior. This course helps the student understand these functions and integrate them into a successful approach to advertising and advertising campaigns. (3 quarter credits, 4 hours per week)
Prerequisites: AV10420, AV20610
This course focuses on the completion of the portfolio and the creation of a self-promotional project. This work should reflect your uniqueness and your ability to meet demanding industry standards. Particular emphasis is placed on identifying short- and long-term professional employment goals, as well as related strategies and resources. (3 quarter credits, 4 hours per week)
Prerequisites: AV31120
This is a composition course that stresses the writing process. Students will write multi-paragraph essays using the following expository modes: description, narration, example, comparison/contrast, classification/division, process analysis, and causal analysis. Nonfiction readings will be covered to help illustrate writing structures and the organization of ideas. (3 quarter credits, 4 hours per week)
Prerequisites: ASSET placement OR successful completion (grade "C") of GE0011EN and/or GE0012RD
This is a composition course that focuses primarily on analytical and persuasive writing, as well as the research paper. Emphasis is also placed on critical reading and thinking. Cultural issues such as diversity, multiculturalism, tolerance, and effective communication will be discussed in connection with some writing assignments. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110
This course covers algebraic techniques and problem-solving, such as algebraic and complex fractions, operations with real numbers, linear functions and systems, quadratic equations, radicals and radical expressions, factoring, polynomials, conic equations and applications, exponents and radicals. (3 quarter credits, 4 hours per week)
Prerequisites: ASSET placement OR successful completion (grade "C") of GE0013MA, GE0013MA
This course surveys Western art forms relative to political, social, religious, and economic movements from the Baroque to present day. Topics include painting, sculpture, decorative arts, architecture, photography, and conceptual art. (3 quarter credits, 4 hours per week)
In this course, students will learn professional methods of speaking and of communicating their ideas and experience to others. Students will prepare and deliver demonstration and persuasive speeches designed to be effective with a variety of audiences. Students will also participate in small group presentations. Topics include subject selection, audience analysis, research, organization, and the use of voice and body in speech delivery. (3 quarter credits, 4 hours per week)
This course focuses on a working knowledge of human sensory processes and their subsequent perceptual and behavioral manifestations. Topics include learning, memory, consciousness, and cognition. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210
This is course an introduction to the concepts, theory and practice of ethical decision-making in the personal and social realms. Concepts such as justice, mercy, responsibility, and morality are considered. Students will learn about a broad range of ethical theories and theorists, ancient to modern. These theories will be compared, contrasted, and applied to a variety of ethical problems, dilemmas, and controversies. (3 quarter credits, 4 hours per week)
In this course students will examine group interaction within human society. Through texts, lectures, videos, and discussions, students will learn about the variety of ways sociologists view human culture and society, as well as the sociological phenomena that affect the lives of individuals within the world-wide human family. (3 quarter credits, 4 hours per week)
This course focuses on aesthetics, which is alternately defined as philosophy of art, philosophy of beauty, and philosophy of taste. All three definitions point to the ways in which we create, experience, think about, and write about the fine arts. Through texts, lectures, videos, and discussions, students will learn about the variety of ways in which individuals generate their own critical voice and aesthetic theories. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210 AND GE10120 OR GE10230
This course is an introduction to theories about the process of communication, including key concepts and terms for human communication. Additionally, listening and feedback, nonverbal communication, intrapersonal and interpersonal communication, group and organizational communications will also be a focus. (3 quarter credits, 4 hours per week)
This course focuses on past and current social issues and political and economic trends that influence America and its people. Additionally, the course will focus on how political and economic trends impact world affairs. (3 quarter credits, 4 hours per week)
In this course students will explore the different media theories and their impact upon society, ethics, and popular culture. Students will use this information to inform and enrich their own work and to critically evaluate media art. (3 quarter credits, 4 hours per week)
This course will introduce the basic principles of design. Using a variety of materials and techniques, the creative process will be introduced and developed. An exploration of design elements and relationships will establish a basic aesthetic sensitivity. An introduction to basic typography will be explored, in order to integrate simple type with imagery. A demonstration of basic tools for learning craftsmanship and presentation skills will be emphasized. (3 quarter credits, 4 hours per week)
This fundamental course provides an introduction to the principles of color and an exploration of color theory as it relates to graphic design. The psychological and cultural aspects of color will be examined in making appropriate design decisions. (3 quarter credits, 4 hours per week)
Beginning with an introduction to the history of letterforms and the function of typography, this course will also examine the construction and aesthetic application of typographic text and headline display applicable for various media. Typographical principals will be introduced as an essential element of design for creating effective communication. Emphasis will be placed on the appropriate and effective use, treatment and application of type in a variety of formats. (3 quarter credits, 4 hours per week)
Prerequisites: GR10120
This course identifies the components of the design process. Problem identification and research methods will be explored. Design solutions appropriate to a targeted market will be emphasized. The course will include idea-generating exercises and a concentration on design purpose and function. (3 quarter credits, 4 hours per week)
Prerequisites: GR10210
This class will concentrate on utilizing design principals and theories in problem solving, focusing on the importance of layout composition and visual hierarchy. Emphasis will be on the process of design development from rough to comprehensives, layout, and the use of grid systems for multi-component layouts. Design solutions will be executed through the use of traditional methods as well as digital print media applications. (3 quarter credits, 4 hours per week)
Prerequisites: GR10210 OR Academic Director Approval
Students develop basic image manipulation skills in a raster-based computer environment. Emphasis in on mastering the fundamentals of scanning, color management, imaging, photo retouching, filters and masks. (3 quarter credits, 4 hours per week)
Prerequisites: LS10110
This intensive course enhances and advances the students understanding of graphic design as a communications tool. Building on a basic understanding of design theory and computer added-design, students will refine their technical and creative skills by generating compelling, informative designs that incorporate both visual and typographic elements. (3 quarter credits, 4 hours per week)
Prerequisites: GR10340 OR IM10210
This intensive course advances the students understanding of the computer as an artistic tool. Building on previous courses in drawing, concept development and introductory computer-aided design, students will be asked to generate a number of compelling and expressive solutions that address specific illustrative problems, both technical and creative. As part of this course, students will be given the opportunity develop their mastery of digital illustration by exploring numerous tools and techniques to obtain desired results. (3 quarter credits, 4 hours per week)
Prerequisites: GR10340, GR10330, GR10350 AND GR10361 OR IM10210 OR Academic Director Approval
This course builds upon the Image Manipulation class to integrate raster and vector graphics with concerns for varied formats, including web and print graphics. Students will create a variety of visual projects with emphasis on advanced image correction, retouching, manipulation and use of special effects. (3 quarter credits, 4 hours per week)
Prerequisites: GR10350 OR IM10210 OR Academic Director Approval
Using industry standard software students will further their understanding of modern page make-up by creating digital commercial press-ready designs. Print terminology, technical proficiency, paper selection, file preparation procedures and binding will be defined and explored. Students will produce two and four color process projects from comprehensives to print ready digital mechanicals. Students will learn various file types and resolutions necessary for professional printing processes. (3 quarter credits, 4 hours per week)
Prerequisites: GR10450, GR10460, GR10471
This course is the continuation in the study of typography, including the classifications previously covered, with a new emphasis on the expressive potential of designing with type. Exercises and projects focus on the hierarchical design skills required for effective and clear communications. Using traditional comping skills and computer generated type; projects will be enhanced through the study of current typographic trends in graphic design. (3 quarter credits, 4 hours per week)
Prerequisites: GR10330, GR10450, GR10460, GR10471
This course exposes students to the subject of out-of-home advertising, point of sale, and sales promotion advertising. Different types of out-of-home advertising associated with manufacturers, wholesalers, and retailers will be presented. Descriptions of the types of work produced by advertising agencies and design firms, related to out-of-home advertising materials will be defined and presented in detail. (3 quarter credits, 4 hours per week)
Prerequisites: GR10330, GR10471, GR20571
This course explores planning, building and execution of a comprehensive advertising campaign for an existing commercially available product or service. Students will conduct individual and group research; create a thorough analysis of a product in order to design and deliver an effective advertising strategy, including visual components in the form of a campaign. Students will construct, draft, create and present a final sales pitch presentation along with collateral materials. The product will be selected and assigned by the instructor at the beginning of the course. This course will also test students’ abilities to work as a team, build a dynamic and healthy professional atmosphere within a team and deliver a quality product on time. (3 quarter credits, 4 hours per week)
Prerequisites: GR20641 OR GR20761
Interactive visual design provides an introduction to Flash-based interactive design for the web and applications. (3 quarter credits, 4 hours per week)
Prerequisites: GR10471, GR20751
Introduction to Motion Graphics provides an overview of motion graphics creation techniques and strategies. (3 quarter credits, 4 hours per week)
Prerequisites: GR20571
This course will examine the role of the art director in producing multi-faceted design projects. Students will also work in teams and coordinate their creative efforts from concept to finished output. By setting professional standards and encouraging teamwork the course will further enhance students’ design, communication, negotiation and leadership skills. (3 quarter credits, 4 hours per week)
Prerequisites: Earned 120 quarter credits, GR31010, GR31021 OR Academic Director Approval
Through a field experience, students will be able to apply acquired subject matter and career/professional skills in a real and practical situation. The main objectives of the internship are to allow students the opportunity to observe and participate in the operation of a successful business relating to their field of study. The students will gain experience needed to enter the field upon graduation. (3 quarter credits, 4 hours per week)
Prerequisites: Must be taken the last quarter of study
This course introduces the theories and applications of both the IBM and Macintosh computers. Topics include word processing, spreadsheets, databases, PowerPoint, computer graphics, file preparation for high-end output, file management, basic data storage and retrieval and the Internet. (3 quarter credits, 4 hours per week)
This course develops skills to conduct an effective job search and enhance professionalism. Topics include resume writing, letter writing, interviewing, company/field research, time management, networking, salary negotiations/benefits, freelancing, business ethics, professional image, and social perception. (3 quarter credits, 4 hours per week)
This course introduces students to the fundamental terminology, concepts, and techniques of digital photography. It focuses on the principles of using color, composition, lighting, and other techniques for overall thematic and visual effects of photographic images. (3 quarter credits, 4 hours per week)
Prerequisites: IM10210 OR GR10471 OR AD10231 OR PH10111
This course surveys Western art forms relative to political, social, religious, and economic movements from antiquity to the Mannerist period. Topics include painting, sculpture, decorative arts, and architecture. (3 quarter credits, 4 hours per week)
This course provides a framework for considering critically significant photographers and their work. Students will be expected to describe, interpret, and evaluate the origins, stylistic changes, and artistic innovations in the history of photography from the nineteenth century through contemporary times. (3 quarter credits, 4 hours per week)
This course focuses on international literary selections. Topics include the critical evaluation of the literary genres: short story, poetry, and drama. (3 quarter credits, 4 hours per week)
This course is an introduction to the principles and practices of American Government. Concepts such as democracy, civil rights, civil liberties; public opinion; mass media, political parties, and the three branches of government will be discussed. Students will learn about the framework of government from colonialism to the present day. Government ideologies will be discussed and applied to various situations in an unbiased manner. Students will be able to see the importance of government and how decisions made by the government affect our everyday daily lives. (3 quarter credits, 4 hours per week)
This course will introduce the student to the physical, ecological, social and political principles of environmental science. The student should gain an understanding of scientific method and how it is used to analyze the relationship between humans and the natural environment. The course will help the student to develop an analytical framework that he/she can use to judge environmental issues and intelligently discuss environmental responsibility. (3 quarter credits, 4 hours per week)
This course covers the period of U.S. history from early colonization to the Spanish/American War. Primary emphasis is on the English colonies and the period of nationhood. This course will examine U.S. history in terms of social, economic and political perspectives, and students will also trace the histories of various American populations, such as women, African-Americans, Native Americans, etc., throughout the eighteenth and nineteenth centuries. (3 quarter credits, 4 hours per week)
This course covers the period of U.S. history from the turn of the century to the present. This course will examine U.S. history in terms of social, economic and political perspectives. (3 quarter credits, 4 hours per week)
This course covers Western civilizations from the Ancient Near East, through Greece and Rome, to the Middle Ages, the rise of Christianity, and the Renaissance. These civilizations will be examined in terms of social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)
This course covers European history from the Reformation/Counter-Reformation, through the Enlightenment and the Industrial Revolution, to the nineteenth and twentieth centuries, ending with World War II. This course will examine social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)
This course provides an introduction to the principles of economics emphasizing an analysis of the economy as a whole. Interrelationships among the consumer, business, and government sectors are explored from American and international economic perspectives. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210, AND GE10220 OR GE10450
This course is designed for students who wish to study abroad. Students will travel between the spring and summer quarters and will return to campus to complete a final exhibition project during the summer quarter. The course will consist of lectures, activities, research, and discussions designed to examine the culture, history, and aesthetics of the city or cities chosen for the study abroad experience. Students will also be encouraged to explore issues of identity and place, ideology (values, norms, customs), society (conformity/autonomy, gender, class), and structure (religious, political, economic) as they share, analyze, and reflect upon their experiences throughout the course. (3 quarter credits, 44 hours over two week break)
Theatre Appreciation introduces students to the art, in theory and in practice, of live theatre and the many types of artists who collaborate to create a theatrical production. This course will enhance students’ appreciation of the nature and place of theatre in contemporary culture. Students will experience theatre in depth through reading scripts, analyzing productions, and completing a creative theatre project. (3 quarter credits, 4 hours per week)
This course introduces students to the aesthetic, technical, and historical principles of film and the artists who were instrumental in its development and growth. Students will examine the creative process and analyze the different genres of film. (3 quarter credits, 4 hours per week)
This course will consider up to three genres of creative writing: fiction, poetry and the nonfiction essay. Throughout the quarter, assignments and activities will provide students with opportunities to hone their creative voices and have their work, as well as that of their peers, critiqued in a workshop setting. In addition to producing creative writing, critical and formalist approaches will be applied to contemporary and canonical works; these exercises will provide students with an objective vocabulary with which to evaluate two rather polished pieces that they will generate during the course. Students will also be introduced to the methods and procedures of the publishing market. (3 quarter credits, 4 hours per week)
This course focuses on the development of critical reasoning skills, including the ability to evaluate a wide variety of information. Students will consider what an argument is, how arguments go wrong and what makes an argument valid. Students will study both informal and formal logical arguments and structures. (3 quarter credits, 4 hours per week)
This course offers students the opportunity to explore the diversity of cultures through the reading and analysis of modern literary works. Included in the study will be historical and political influences, social trends, customs and values. (3 quarter credits, 4 hours per week)
This course will introduce the student to the historical development of music and the composers of different eras. Students will focus on the role that music plays in our lives today as well as examining the cultural influences that have determined the varied musical languages throughout the world. (3 quarter credits, 4 hours per week)
This course will focus on the museum and its function in society. Topics will include the role of museums, their history and philosophy, and their structure and nature. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210, AND GE10120 OR GE10230
This course will cover the history of 20th Century art. It will explore the inter-relationship between historical, social, political, religious and technological developments in the 20th century and the art that was a reflection of these developments. The course will discuss the modern artist’s role in society as innovator, social activist, explorer, critic and prophet. (3 quarter credits, 4 hours per week)
This course will examine emerging photographic styles and perspectives of a newer generation of photographers reacting to the cultural revolution of the 60’s and 70’s; the eruption in the 80’s of Post-Modernism and Critical Theory; and the digital revolution of the 90’s. Students will further examine contemporary issues focusing on the theoretical swing from Post-Modernism back to Modernist practices; and lastly a look at the popular trend of using alternative processes from the nineteenth century. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210, GE10130
This course is designed for students who wish to study abroad. Students will travel between the spring and summer quarters and will return to campus to complete a final exhibition project and an in-depth research paper during the summer quarter. The course will consist of lectures, activities, research, and discussions designed to examine the culture, history, and aesthetics of the city or cities chosen for the study abroad experience. Students will also be encouraged to explore issues of identity and place, ideology (values, norms, customs), society (conformity/ autonomy, gender, class), and structure (religious, political, economic) as they share, analyze, and reflect upon their experiences throughout the course. (3 quarter credits, 44 hours over two week break)
This course includes representing and analyzing data through such measures as central tendency, dispersion, probability theory, the binomial distributions, the normal curve and normal distributions, central limit theory, and sampling distributions. Graphing and using polynomial functions and systems of equations and inequalities in the interpretation and solution of problems will be examined. (3 quarter credits, 4 hours per week)
Prerequisites: GE10220 OR GE10450
The Comparative Religions course is an introduction to the academic study of religion. The course objectively examines religious beliefs and practices across human history, with particular emphasis upon how the human past has shaped worldwide religious belief and experience in the present. Students learn about a broad range of religious traditions, and how particular beliefs might affect ritual behavior, interpersonal relationships and the practice of “community.” (3 quarter credits, 4 hours per week)
Prerequisites: GE20510 OR GE20530
This course introduces the students to video production. Instruction is given on basic techniques of production including video camera orientation, lighting, sound, set-up and operation. The course provides an overview of various video and television production processes. Introduction to the technology of video recording playback is also covered. (3 quarter credits, 4 hours per week)
This course introduces the student to the operation of television studio production with emphasis on live-to-tape video recording. Production facets include rehearsal, multi-camera shooting, live switching, videotape roll-ins, chroma-keying, electronic graphics, and the use of teleprompting for television performance. The course stresses team building and working with a large crew. (3 quarter credits, 4 hours per week)
Prerequisites: DF10110
This is a specialized writing course for Digital Filmmaking & Video Production. The ultimate objective is to expand the student’s imaginative and conceptual approaches to storytelling in various digital media. Students will learn the unique characteristics and techniques of media writing and apply them to the creation of scripts for media production. Students will also learn to conduct research for media writing projects. (3 quarter credits, 4 hours per week)
Prerequisites: GE10210
Media design and production start with concept development. This course covers the fundamentals of media story structure, development of visual elements, and the previsualization process of designing media content for targeted audiences. (3 quarter credits, 4 hours per week)
Prerequisites: GE10210 AND DF10231 or GR10120
This course examines the importance of graphic symbols in design. Logos, trademarks and other symbolic images will be examined in historic and contemporary contexts. Graphic elements including typography, simplified imagery, and abstract shapes will be utilized to create individual logo designs and other symbolic images. (3 quarter credits, 4 hours per week)
Prerequisites: GR10471, GR20571
Instruction provides students insight into the process of planning, designing, and developing an HTML-based website using current World Wide Web Consortium standards. (3 quarter credits, 4 hours per week)
The role of communication design in creating a comprehensive corporate identity program is the focus of this course. An analysis of corporate objectives and practical applications will be the basis for developing a structured corporate identity system, including logo design and other business communication applications. Students will conduct an in-depth systematic study of the creation of a Corporate Identity Standards Manual. Students will study and analyze effective Corporate Identity systems through case studies. (3 quarter credits, 4 hours per week)
Prerequisites: GR20620, GR20571
Graphic design principles will be applied to the development of 3-D packaging. This course will explore packaging materials, production techniques, processes and industry guidelines for surface treatments of product design in the context of today’s marketplace. Assignments will demonstrate the functionality of packaging, from identification of a product to its consumer appeal. (3 quarter credits, 4 hours per week)
Prerequisites: GR10471, GR20571, GR20620
This is the last course of the Typography sequence. It explores and looks at typography as a highly effective visual tool, which delivers powerful messages, on the visual, intellectual and emotional level. It will focus on the extensive exploration of the creative process, which will include traditional and experimental forms of typographic expression. Emphasis will be placed on students’ experimentation with different media, both digital and non-digital. Students will apply creative typographic solutions to design problems based on historical models and contemporary trends. (3 quarter credits, 4 hours per week)
This course examines the graphic designers’ role in the layout and design of publications. Lectures and studio work cover current practices and technologies used to produce multipage documents. The assignments will be typographically oriented with a combination of images, color and texture as well as typographical relationship problem solving to the subject of the publication. (3 quarter credits, 4 hours per week)
Prerequisites: GR20541, GR20771
Students will acquire the skills needed to develop, design and produce intermediate web pages incorporating current scripting languages such as ECMAScript (JavaScript). (3 quarter credits, 4 hours per week)
Prerequisites: IM10310 OR GR20670
This advanced course teaches the student how to create web pages with 2-D animation and interactive games and multimedia presentations using software such as Macromedia Flash. (3 quarter credits, 4 hours per week)
Prerequisites: IM20530 OR GR20790
This is an intermediate course designed to further the student’s black and white photographic skills. By manipulating film exposure and development, the student will learn how to create excellent and expressive black and white prints. The student’s exploration and understanding of the photographic medium will be guided by specific set assignments, demonstrations and group critiques. (3 quarter credits, 4 hours per week)
Prerequisites: PH10130 OR PH10350
This course is designed to change on a regular basis. It looks at a specific area of creativity related to photography and design and will give students an opportunity to look at this area in-depth. Students will learn through lecture, field trips, hands-on experience and experimentation and will create a final project in the specific area. (3 quarter credits, 4 hours per week)
Prerequisites: PH20710 and earned a minimum of 120 credits OR Academic Director Approval