This is a composition course that stresses the writing process. Students will write multi-paragraph essays using the following expository modes: description, narration, example, comparison/contrast, classification/division, process analysis, and causal analysis. Nonfiction readings will be covered to help illustrate writing structures and the organization of ideas. (3 quarter credits, 4 hours per week)
Prerequisites: ASSET placement OR successful completion (grade "C") of GE0011EN and/or GE0012RD
This course surveys Western art forms relative to political, social, religious, and economic movements from antiquity to the Mannerist period. Topics include painting, sculpture, decorative arts, and architecture. (3 quarter credits, 4 hours per week)
Prerequisites: None
This is a composition course that focuses primarily on analytical and persuasive writing, as well as the research paper. Emphasis is also placed on critical reading and thinking. Cultural issues such as diversity, multiculturalism, tolerance, and effective communication will be discussed in connection with some writing assignments. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110
This course covers algebraic techniques and problem-solving, such as algebraic and complex fractions, operations with real numbers, linear functions and systems, quadratic equations, radicals and radical expressions, factoring, polynomials, conic equations and applications, exponents and radicals. (3 quarter credits, 4 hours per week)
Prerequisites: ASSET placement OR successful completion (grade "C") of GE0013MA, GE0013MA
This course surveys Western art forms relative to political, social, religious, and economic movements from the Baroque to present day. Topics include painting, sculpture, decorative arts, architecture, photography, and conceptual art. (3 quarter credits, 4 hours per week)
This course focuses on international literary selections. Topics include the critical evaluation of the literary genres: short story, poetry, and drama. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210
In this course, students will learn professional methods of speaking and of communicating their ideas and experience to others. Students will prepare and deliver demonstration and persuasive speeches designed to be effective with a variety of audiences. Students will also participate in small group presentations. Topics include subject selection, audience analysis, research, organization, and the use of voice and body in speech delivery. (3 quarter credits, 4 hours per week)
This course focuses on a working knowledge of human sensory processes and their subsequent perceptual and behavioral manifestations. Topics include learning, memory, consciousness, and cognition. (3 quarter credits, 4 hours per week)
This is course an introduction to the concepts, theory and practice of ethical decision-making in the personal and social realms. Concepts such as justice, mercy, responsibility, and morality are considered. Students will learn about a broad range of ethical theories and theorists, ancient to modern. These theories will be compared, contrasted, and applied to a variety of ethical problems, dilemmas, and controversies. (3 quarter credits, 4 hours per week)
The creative professions require innovative individuals with clear vision. Freshmen at The Art Institute of Philadelphia will work together to develop the vision of what makes a successful student and professional. The course begins by welcoming students into The Art Institute of Philadelphia community and helping them integrate into this student environment. Students will become acquainted with college and community resources, explore their goals for success, and work on establishing a visionary course for the development of their professional portfolio. The course concludes with attending the portfolio show of the graduating class. (0 quarter credits, 2 hours per week)
Visual awareness is expanded through the observation of the principles of light and the translation of three-dimensional form into two-dimensional drawings. Advancing from simple to complex forms, skill levels in construction and an understanding of line and perspective will be developed. Students study the effects of light and movement on the human body. (3 quarter credits, 4 hours per week)
This course will introduce the basic principles of design. Using a variety of materials and techniques, the creative process will be introduced and developed. An exploration of design elements and relationships will establish a basic aesthetic sensitivity. An introduction to basic typography will be explored, in order to integrate simple type with imagery. A demonstration of basic tools for learning craftsmanship and presentation skills will be emphasized. (3 quarter credits, 4 hours per week)
This fundamental course provides an introduction to the principles of color and an exploration of color theory as it relates to graphic design. The psychological and cultural aspects of color will be examined in making appropriate design decisions. (3 quarter credits, 4 hours per week)
Beginning with an introduction to the history of letterforms and the function of typography, this course will also examine the construction and aesthetic application of typographic text and headline display applicable for various media. Typographical principals will be introduced as an essential element of design for creating effective communication. Emphasis will be placed on the appropriate and effective use, treatment and application of type in a variety of formats. (3 quarter credits, 4 hours per week)
Prerequisites: GR10120
This course explores the fundamentals of drawing the human figure. Observation and rendering skills are developed and the use of various drawing media is examined. (3 quarter credits, 4 hours per week)
Prerequisites: GR10110
This is a course in composition in space for the designer/artist. The student will be given some of the basic principles, rules, and concepts which can guide in organizing visual experience, solving practical design problems, and creating coherent formal relationships. The elements of design (conceptual, visual, relational, and technical) will be explored through various projects, which are based on a principal to master and a problem to solve. (3 quarter credits, 4 hours per week)
Prerequisites: GR10110, GR10120
This course identifies the components of the design process. Problem identification and research methods will be explored. Design solutions appropriate to a targeted market will be emphasized. The course will include idea-generating exercises and a concentration on design purpose and function. (3 quarter credits, 4 hours per week)
Prerequisites: GR10210
This class will concentrate on utilizing design principals and theories in problem solving, focusing on the importance of layout composition and visual hierarchy. Emphasis will be on the process of design development from rough to comprehensives, layout, and the use of grid systems for multi-component layouts. Design solutions will be executed through the use of traditional methods as well as digital print media applications. (3 quarter credits, 4 hours per week)
Prerequisites: GR10210 OR Academic Director Approval
Students develop basic image manipulation skills in a raster-based computer environment. Emphasis in on mastering the fundamentals of scanning, color management, imaging, photo retouching, filters and masks. (3 quarter credits, 4 hours per week)
Prerequisites: LS10110
Drawing ability will be enhanced through further development of critical observation skills. Students will acquire rendering abilities in opaque and transparent media working from the figure, environment, still-life, and photographic imagery via the investigation of a variety of wet and dry materials, including collage. Exploration of drawing techniques will progress from classical tradition to contemporary personal expression. (3 quarter credits, 4 hours per week)
Prerequisites: GR10220
This intensive course enhances and advances the students understanding of graphic design as a communications tool. Building on a basic understanding of design theory and computer added-design, students will refine their technical and creative skills by generating compelling, informative designs that incorporate both visual and typographic elements. (3 quarter credits, 4 hours per week)
Prerequisites: GR10340 OR IM10210
This intensive course advances the students understanding of the computer as an artistic tool. Building on previous courses in drawing, concept development and introductory computer-aided design, students will be asked to generate a number of compelling and expressive solutions that address specific illustrative problems, both technical and creative. As part of this course, students will be given the opportunity develop their mastery of digital illustration by exploring numerous tools and techniques to obtain desired results. (3 quarter credits, 4 hours per week)
Prerequisites: GR10340, GR10330, GR10350 AND GR10361 OR IM10210 OR Academic Director Approval
This course builds upon the Image Manipulation class to integrate raster and vector graphics with concerns for varied formats, including web and print graphics. Students will create a variety of visual projects with emphasis on advanced image correction, retouching, manipulation and use of special effects. (3 quarter credits, 4 hours per week)
Prerequisites: GR10350 OR IM10210 OR Academic Director Approval
Using industry standard software students will further their understanding of modern page make-up by creating digital commercial press-ready designs. Print terminology, technical proficiency, paper selection, file preparation procedures and binding will be defined and explored. Students will produce two and four color process projects from comprehensives to print ready digital mechanicals. Students will learn various file types and resolutions necessary for professional printing processes. (3 quarter credits, 4 hours per week)
Prerequisites: GR10450, GR10460, GR10471
This course is the continuation in the study of typography, including the classifications previously covered, with a new emphasis on the expressive potential of designing with type. Exercises and projects focus on the hierarchical design skills required for effective and clear communications. Using traditional comping skills and computer generated type; projects will be enhanced through the study of current typographic trends in graphic design. (3 quarter credits, 4 hours per week)
Prerequisites: GR10330, GR10450, GR10460, GR10471
This course examines the importance of graphic symbols in design. Logos, trademarks and other symbolic images will be examined in historic and contemporary contexts. Graphic elements including typography, simplified imagery, and abstract shapes will be utilized to create individual logo designs and other symbolic images. (3 quarter credits, 4 hours per week)
Prerequisites: GR10471, GR20571
A study of the role of graphic design in advertising will be emphasized in this course. Marketing research, objectives and strategies will be explored and applied. Graphic design will be presented as a goal-focused promotional tool. (3 quarter credits, 4 hours per week)
Graphic design principles will be applied to the development of 3-D packaging. This course will explore packaging materials, production techniques, processes and industry guidelines for surface treatments of product design in the context of today’s marketplace. Assignments will demonstrate the functionality of packaging, from identification of a product to its consumer appeal. (3 quarter credits, 4 hours per week)
Prerequisites: GR10471, GR20571, GR20620
The role of communication design in creating a comprehensive corporate identity program is the focus of this course. An analysis of corporate objectives and practical applications will be the basis for developing a structured corporate identity system, including logo design and other business communication applications. Students will conduct an in-depth systematic study of the creation of a Corporate Identity Standards Manual. Students will study and analyze effective Corporate Identity systems through case studies. (3 quarter credits, 4 hours per week)
Prerequisites: GR20620, GR20571
This is the last course of the Typography sequence. It explores and looks at typography as a highly effective visual tool, which delivers powerful messages, on the visual, intellectual and emotional level. It will focus on the extensive exploration of the creative process, which will include traditional and experimental forms of typographic expression. Emphasis will be placed on students’ experimentation with different media, both digital and non-digital. Students will apply creative typographic solutions to design problems based on historical models and contemporary trends. (3 quarter credits, 4 hours per week)
Prerequisites: GR20571
This course examines the graphic designers’ role in the layout and design of publications. Lectures and studio work cover current practices and technologies used to produce multipage documents. The assignments will be typographically oriented with a combination of images, color and texture as well as typographical relationship problem solving to the subject of the publication. (3 quarter credits, 4 hours per week)
Prerequisites: GR20541, GR20771
This course is an in-depth study of the business aspects of the graphic design profession including copyright laws, client relations, estimates, invoices, professional business conduct, ethics, networking and marketing ones’ business. Professional development tools will also be presented, including resume writing, personal stationary package design, and proposal and budget writing. Successful professional interviewing skills will be emphasized. (3 quarter credits, 4 hours per week)
Prerequisites: Must earn 105 Credits / Must take in final quarter in the Associate of Science degree program
The role of graphic design in collateral materials will be introduced and explored with a focus on: brochures, billboards, transit cards, point of sale materials, point of purchase materials, direct mail pieces, sales promotional materials, folders, CD design, etc. Collateral elements will support client formulated positioning statements. The process of developing unified branding/collateral materials involving multiple presentations will be emphasized. (3 quarter credits, 4 hours per week)
Prerequisites: GR20751, GR20771, GR20761
This course will begin the process of assembling a student’s design work for inclusion into a viable portfolio which meets industry standards. Working with an instructor, each student will select representative pieces showcasing work that reflects a unique style. Lectures will cover the importance of professional presentation, arrangement of pieces, complete skill representation, varieties of portfolios, and media usage and techniques. Students will create additional new work as a requirement of the course. (3 quarter credits, 4 hours per week)
Prerequisites: GR20751, GR20761, GR20771
This course introduces the theories and applications of both the IBM and Macintosh computers. Topics include word processing, spreadsheets, databases, PowerPoint, computer graphics, file preparation for high-end output, file management, basic data storage and retrieval and the Internet. (3 quarter credits, 4 hours per week)
This course provides a framework for considering critically significant photographers and their work. Students will be expected to describe, interpret, and evaluate the origins, stylistic changes, and artistic innovations in the history of photography from the nineteenth century through contemporary times. (3 quarter credits, 4 hours per week)
This course is an introduction to the principles and practices of American Government. Concepts such as democracy, civil rights, civil liberties; public opinion; mass media, political parties, and the three branches of government will be discussed. Students will learn about the framework of government from colonialism to the present day. Government ideologies will be discussed and applied to various situations in an unbiased manner. Students will be able to see the importance of government and how decisions made by the government affect our everyday daily lives. (3 quarter credits, 4 hours per week)
Students will study the following principles: motion and the effects of unbalanced force systems acting upon rigid bodies; Newton’s laws of motion; motion along straight and curved paths; weight; work, energy and power; impulse, momentum and impact. (3 quarter credits, 4 hours per week)
Prerequisites: GE10220 OR GE10450
In this course students will examine group interaction within human society. Through texts, lectures, videos, and discussions, students will learn about the variety of ways sociologists view human culture and society, as well as the sociological phenomena that affect the lives of individuals within the world-wide human family. (3 quarter credits, 4 hours per week)
This course covers the period of U.S. history from early colonization to the Spanish/American War. Primary emphasis is on the English colonies and the period of nationhood. This course will examine U.S. history in terms of social, economic and political perspectives, and students will also trace the histories of various American populations, such as women, African-Americans, Native Americans, etc., throughout the eighteenth and nineteenth centuries. (3 quarter credits, 4 hours per week)
This course covers the period of U.S. history from the turn of the century to the present. This course will examine U.S. history in terms of social, economic and political perspectives. (3 quarter credits, 4 hours per week)
This course covers Western civilizations from the Ancient Near East, through Greece and Rome, to the Middle Ages, the rise of Christianity, and the Renaissance. These civilizations will be examined in terms of social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)
This course covers European history from the Reformation/Counter-Reformation, through the Enlightenment and the Industrial Revolution, to the nineteenth and twentieth centuries, ending with World War II. This course will examine social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)
This course provides an introduction to the principles of economics emphasizing an analysis of the economy as a whole. Interrelationships among the consumer, business, and government sectors are explored from American and international economic perspectives. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210, AND GE10220 OR GE10450
This course is designed for students who wish to study abroad. Students will travel between the spring and summer quarters and will return to campus to complete a final exhibition project during the summer quarter. The course will consist of lectures, activities, research, and discussions designed to examine the culture, history, and aesthetics of the city or cities chosen for the study abroad experience. Students will also be encouraged to explore issues of identity and place, ideology (values, norms, customs), society (conformity/autonomy, gender, class), and structure (religious, political, economic) as they share, analyze, and reflect upon their experiences throughout the course. (3 quarter credits, 44 hours over two week break)
Theatre Appreciation introduces students to the art, in theory and in practice, of live theatre and the many types of artists who collaborate to create a theatrical production. This course will enhance students’ appreciation of the nature and place of theatre in contemporary culture. Students will experience theatre in depth through reading scripts, analyzing productions, and completing a creative theatre project. (3 quarter credits, 4 hours per week)
This course focuses on aesthetics, which is alternately defined as philosophy of art, philosophy of beauty, and philosophy of taste. All three definitions point to the ways in which we create, experience, think about, and write about the fine arts. Through texts, lectures, videos, and discussions, students will learn about the variety of ways in which individuals generate their own critical voice and aesthetic theories. (3 quarter credits, 4 hours per week)
Prerequisites: GE10110, GE10210 AND GE10120 OR GE10230
This course gives an overview of basic legal principles related to starting and conducting a business. Topics include legal systems, litigation, dispute resolution and contracts. The protection of intellectual property, including patents, copyrights, trademarks, and service marks, is also emphasized. (3 quarter credits, 4 hours per week)