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Media Arts – Programs & Curriculum



  • Digital Filmmaking & Video Production — Associate of Science
    • The Digital Filmmaking & Video Production program at The Art Institute of Philadelphia provides intensive training for individuals who want to be successful in this fast-paced, creative industry. Whether it 's information or entertainment, the wide appeal of electronic media has created an increasing need for people skilled in the video production arts.

      PROGRAM OBJECTIVES

          •    Demonstrate a thorough understanding of the skills and responsibilities of the members of a production crew
          •    Deliver a product in a variety of industry standard resolutions and media formats
          •    Demonstrate a thorough understanding of editing theory and application
          •    Operate professional video and audio recording equipment
          •    Manage digital files in the execution of an efficient post-production workflow
          •    Record and mix audio tracks, and integrate them into video projects
          •    Create pre-visualization materials that can be used in the production of video projects
          •    Conceptualize and script video projects in a variety of industry standard formats
          •    Design and animate motion graphics, and incorporate them into video projects through non-linear editing and live switching
          •    Construct a portfolio reel in multiple formats which effectively conveys the best examples of the student's industry-quality work


      ENTRY-LEVEL EMPLOYMENT OPPORTUNITIES
      Entry-level opportunities in the digital filmmaking and video production industries include pre-production, lighting, broadcast, production, video editing, media authoring, and business aspects of the digital media industry.
    • Total Credit Hours: 120
    • Eight 11–Week Quarters or 88 Weeks
  • Curriculum
  •  
    • DF0015PF Portfolio Foundations for Digital Filmmaking & Video Production  

      The creative professions require innovative individuals with clear vision. Freshmen at The Art Institute of Philadelphia will work together to develop the vision of what makes a successful student and professional. The course begins by welcoming students into The Art Institute of Philadelphia community and helping them integrate into this student environment. Students will become acquainted with college and community resources, explore their goals for success, and work on establishing a visionary course for the development of their professional portfolio. The course concludes with attending the portfolio show of the graduating class. (0 quarter credits, 2 hours per week)

      Prerequisites: None

    • DF10110 Introduction to Video Production 

      This course introduces the students to video production. Instruction is given on basic techniques of production including video camera orientation, lighting, sound, set-up and operation. The course provides an overview of various video and television production processes. Introduction to the technology of video recording playback is also covered. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • DF10121 Principles of Lighting  

      In this course, students will study traditional and contemporary uses of light in art, commerce and technology. Aesthetic and utilitarian lighting techniques specific to various media are compared and contrasted, and the student learns the fundamental skills required to make appropriate lighting choices under a variety of lighting conditions. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • DF10211 Television Studio Production  

      This course introduces the student to the operation of television studio production with emphasis on live-to-tape video recording. Production facets include rehearsal, multi-camera shooting, live switching, videotape roll-ins, chroma-keying, electronic graphics, and the use of teleprompting for television performance. The course stresses team building and working with a large crew. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10110

    • DF10231 Fundamentals of Design  

      The creative process is introduced using the visual elements of art and the basic principles of design. A variety of concepts, materials, and techniques used to investigate the aesthetic, scientific and psychological properties of color and design. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • DF10240 Introduction to Digital Editing  

      In this course students explore the features and functions of video editing systems and learn to edit using these non-linear systems. Students will also explore various media available for output of animation and use the appropriate equipment to output animation to tape. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10110

    • DF10311 Non-Linear Editing  

      This course covers the process of non-linear video editing. Using a computer and Avid software, students explore the essentials of editing video and audio in a digital environment, from digitizing to outputting onto videotape. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10240

    • DF10321 Multi-Camera Field Production  

      This course examines multi-camera television production for remote locations. Students analyze, prepare, and produce a live program taped at a remote location. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10211

    • DF10331 Fundamentals of Scriptwriting  

      This is a specialized writing course for Digital Filmmaking & Video Production. The ultimate objective is to expand the student’s imaginative and conceptual approaches to storytelling in various digital media. Students will learn the unique characteristics and techniques of media writing and apply them to the creation of scripts for media production. Students will also learn to conduct research for media writing projects. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10210

    • DF10341 Conceptual Storytelling  

      Media design and production start with concept development. This course covers the fundamentals of media story structure, development of visual elements, and the previsualization process of designing media content for targeted audiences. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10210 AND DF10231 or GR10120

    • DF10411 Videography 

      This course introduces the student to the video camera as a technical and creative tool for communication and art. The course will emphasize camera operation and set-up for Electronic News Gathering (ENG), Electronic Field Production (EFP) and studio applications. The student studies lighting and grip equipment and how to control light to maximize the video picture. Shot composition and camera movements are practiced using different camera mounts. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10110

    • DF10421 Producing and Directing  

      This course studies the roles of producer and director in all three phases of production. Each student will interact with the professional community and develop a project. Directing exercises enable the student to achieve a greater appreciation and understanding of the director’s role. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10211

    • DF20511 Video Graphics  

      The importance of the artist in television broadcast communications is explored as students take a broadcast graphic project from concept to completed videotape. Students produce graphics specifically for video, utilizing a keyer, character generator, and computer paint system. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210 OR PH10111 AND DF10311

    • DF20521 Audio for Video  

      This course focuses on voice, music, and sound effects and the impact they have on the visual image. Time code, picture synchronization, and mixing are covered. Digital formats are examined in the context of audio-for-video post-production. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10330

    • DF20611 Electronic Field Production  

      In this course, students create a video from the idea stage to the final edited master. Special emphasis is placed on defining the roles of the production team and the execution of the jobs through completion of the final project. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10330, DF10411, DF10211

    • DF20620 Special Visual Effects 

      This course will explore the various visual effects used in digital filmmaking and video production. Categories include: optical effects, mechanical effects, electrical effects, and digital effects. (3 quarter credits, 4 hours per week)

      Prerequisites: DF20511

    • DF20630 Business of Digital Filmmaking & Video Production  

      This course covers the multiple facets of media business. Topics of learning include business plan, production budget, business proposal, contracts, ethics, government regulations, copyrights, etc. Also covered in the course are specific models for making money providing production services in the digital media industry. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10411

    • DF20710 Interactive Visual Design  

      Interactive visual design encompasses broadcast design skills and information architectures as utilized in the creation of interactive, media-rich, streaming applications and presentations. (3 quarter credits, 4 hours per week)

      Prerequisites: VE20710 OR DF20620 OR AP20620

    • DF20721 Advanced Video Output  

      In this course students will output broadcast quality video projects to digital media formats such as CD-ROM, DVD, DVD-ROM, and learn the art of digital video compression for digital distribution via the Internet. Students will demonstrate the ability to design and create basic menu interfaces for the digital video disc media using industry standard software packages. (3 quarter credits, 4 hours per week)

      Prerequisites: DF20620 OR AP20620

    • DF20731 Broadcast Studio Production  

      Students become responsible for every phase of a magazine format production, culminating in a project that may be broadcast through cable access, closed circuit, or other distribution avenues. Each student will assume a role on the production team in the pre-production, production, and post-production phases of the show. Almost every aspect of the digital filmmaking & video production curriculum is incorporated into the course, as the students draw on previously learned skills to produce a successful show. (3 quarter credits, 4 hours per week)

      Prerequisites: DF20611

    • DF20810 Portfolio 

      A compendium of the student’s best work is assembled in a portfolio reel of the individual’s capabilities. (3 quarter credits, 4 hours per week)

      Prerequisites: 105 credits earned and Academic Director Approval

    • GE10110 English Composition I 

      This is a composition course that stresses the writing process. Students will write multi-paragraph essays using the following expository modes: description, narration, example, comparison/contrast, classification/division, process analysis, and causal analysis. Nonfiction readings will be covered to help illustrate writing structures and the organization of ideas. (3 quarter credits, 4 hours per week)

      Prerequisites: ASSET placement OR successful completion (grade "C") of GE0011EN and/or GE0012RD

    • GE10120 Art History: Prehistoric to Mannerist 

      This course surveys Western art forms relative to political, social, religious, and economic movements from antiquity to the Mannerist period. Topics include painting, sculpture, decorative arts, and architecture. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10210 English Composition II 

      This is a composition course that focuses primarily on analytical and persuasive writing, as well as the research paper. Emphasis is also placed on critical reading and thinking. Cultural issues such as diversity, multiculturalism, tolerance, and effective communication will be discussed in connection with some writing assignments. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110

    • GE10220 College Math 

      This course covers algebraic techniques and problem-solving, such as algebraic and complex fractions, operations with real numbers, linear functions and systems, quadratic equations, radicals and radical expressions, factoring, polynomials, conic equations and applications, exponents and radicals. (3 quarter credits, 4 hours per week)

      Prerequisites: ASSET placement OR successful completion (grade "C") of GE0013MA, GE0013MA

    • GE10230 Art History: Baroque to Contemporary 

      This course surveys Western art forms relative to political, social, religious, and economic movements from the Baroque to present day. Topics include painting, sculpture, decorative arts, architecture, photography, and conceptual art. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10320 Effective Speaking 

      In this course, students will learn professional methods of speaking and of communicating their ideas and experience to others. Students will prepare and deliver demonstration and persuasive speeches designed to be effective with a variety of audiences. Students will also participate in small group presentations. Topics include subject selection, audience analysis, research, organization, and the use of voice and body in speech delivery. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10440 History of Motion Media & Mass Communication 

      This course presents a survey of major events and development in the history of motion media and mass communication. The survey focuses on the relationship between technology and media development and explores the impact motion media and mass communication have on society and economy. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE20510 Ethics 

      This is course an introduction to the concepts, theory and practice of ethical decision-making in the personal and social realms. Concepts such as justice, mercy, responsibility, and morality are considered. Students will learn about a broad range of ethical theories and theorists, ancient to modern. These theories will be compared, contrasted, and applied to a variety of ethical problems, dilemmas, and controversies. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20710 Aesthetics 

      This course focuses on aesthetics, which is alternately defined as philosophy of art, philosophy of beauty, and philosophy of taste. All three definitions point to the ways in which we create, experience, think about, and write about the fine arts. Through texts, lectures, videos, and discussions, students will learn about the variety of ways in which individuals generate their own critical voice and aesthetic theories. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210 AND GE10120 OR GE10230

    • GE20810 History of Film 

      This course introduces students to the aesthetic, technical, and historical principles of film and the artists who were instrumental in its development and growth. Students will examine the creative process and analyze the different genres of film. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • IM10220 Digital Typography  

      An introduction to lettering skills and the history and foundations of letter forms. Also studied are the placement of display and text type in a formatted space, and the relationships between the appearance and readability of letter forms. Students will work in digital typesetting technology. (3 quarter credits, 4 hours per week)

      Prerequisites: LS10110

    • IM10330 Introduction to Audio  

      An introductory study of the principles and practices of recording sound will be covered. Students examine the tools and techniques used in multi-track recording and mixing. This class includes the study of basics of critical listening, microphone technique, console and recording systems, signal flow, signal processing, routing, and general studio operations. (3 quarter credits, 4 hours per week)

      Prerequisites: LS10110 OR to be taken simultaneously with LS10110

    • IN20710DF Internship I 

      Through a field internship experience, students will be able to apply acquired subject matter and career/professional skills in a real and practical situation. The main objectives of the internship are to allow students the opportunity to observe and participate in the operation of successful businesses relating to their fields of study. The students will gain experience needed to enter the field upon graduation. (3 quarter credits, 9 hours per week)

      Prerequisites: 90 credits complete

    • LS10110 Computer Science 

      This course introduces the theories and applications of both the IBM and Macintosh computers. Topics include word processing, spreadsheets, databases, PowerPoint, computer graphics, file preparation for high-end output, file management, basic data storage and retrieval and the Internet. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • LS20620 Business Law 

      This course gives an overview of basic legal principles related to starting and conducting a business. Topics include legal systems, litigation, dispute resolution and contracts. The protection of intellectual property, including patents, copyrights, trademarks, and service marks, is also emphasized. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • PH10111 Introduction to Photoshop 

      This course identifies the potential of the computer as a tool of the professional photographer. Students develop skills on various platforms and examine the techniques of print retouching and manipulations. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • PH10350 Principles of Digital Photography for Non-Majors  

      This course introduces students to the fundamental terminology, concepts, and techniques of digital photography. It focuses on the principles of using color, composition, lighting, and other techniques for overall thematic and visual effects of photographic images. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210 OR GR10471 OR AD10231 OR PH10111

    • VE20850 Audio Post Production 

      Post production audio class. The student will bring together all elements of sound for a final production. This will include rerecording of sound effects, automatic dialogue replacement, editing of music and sound sweetening. Once all the sound is collected and edited the student will mixdown to the final format. The format can be surround sound, or stereo. The final project will be presented in a professional industry standard format. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10430 OR VP20521

  • Other
  • Electives
  • General Education List A (Select 1)
    • GE10130 History of Photography 

      This course provides a framework for considering critically significant photographers and their work. Students will be expected to describe, interpret, and evaluate the origins, stylistic changes, and artistic innovations in the history of photography from the nineteenth century through contemporary times. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10310 World Literature 

      This course focuses on international literary selections. Topics include the critical evaluation of the literary genres: short story, poetry, and drama. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE10330 American Government 

      This course is an introduction to the principles and practices of American Government. Concepts such as democracy, civil rights, civil liberties; public opinion; mass media, political parties, and the three branches of government will be discussed. Students will learn about the framework of government from colonialism to the present day. Government ideologies will be discussed and applied to various situations in an unbiased manner. Students will be able to see the importance of government and how decisions made by the government affect our everyday daily lives. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10410 Introduction to Psychology 

      This course focuses on a working knowledge of human sensory processes and their subsequent perceptual and behavioral manifestations. Topics include learning, memory, consciousness, and cognition. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE10430 Environmental Science 

      This course will introduce the student to the physical, ecological, social and political principles of environmental science. The student should gain an understanding of scientific method and how it is used to analyze the relationship between humans and the natural environment. The course will help the student to develop an analytical framework that he/she can use to judge environmental issues and intelligently discuss environmental responsibility. (3 quarter credits, 4 hours per week)

      Prerequisites: None

  • General Education List B (Select 1)
    • GE20520 Physics  

      Students will study the following principles: motion and the effects of unbalanced force systems acting upon rigid bodies; Newton’s laws of motion; motion along straight and curved paths; weight; work, energy and power; impulse, momentum and impact. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10220 OR GE10450

    • GE20530 Sociology 

      In this course students will examine group interaction within human society. Through texts, lectures, videos, and discussions, students will learn about the variety of ways sociologists view human culture and society, as well as the sociological phenomena that affect the lives of individuals within the world-wide human family. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20540 United States History: Early Period 

      This course covers the period of U.S. history from early colonization to the Spanish/American War. Primary emphasis is on the English colonies and the period of nationhood. This course will examine U.S. history in terms of social, economic and political perspectives, and students will also trace the histories of various American populations, such as women, African-Americans, Native Americans, etc., throughout the eighteenth and nineteenth centuries. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20550 United States History: 20th Century 

      This course covers the period of U.S. history from the turn of the century to the present. This course will examine U.S. history in terms of social, economic and political perspectives. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20560 Western Civilization: Ancient to Renaissance 

      This course covers Western civilizations from the Ancient Near East, through Greece and Rome, to the Middle Ages, the rise of Christianity, and the Renaissance. These civilizations will be examined in terms of social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20570 Western Civilization: Reformation to WWII 

      This course covers European history from the Reformation/Counter-Reformation, through the Enlightenment and the Industrial Revolution, to the nineteenth and twentieth centuries, ending with World War II. This course will examine social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20590SA Study Abroad 

      This course is designed for students who wish to study abroad. Students will travel between the spring and summer quarters and will return to campus to complete a final exhibition project during the summer quarter. The course will consist of lectures, activities, research, and discussions designed to examine the culture, history, and aesthetics of the city or cities chosen for the study abroad experience. Students will also be encouraged to explore issues of identity and place, ideology (values, norms, customs), society (conformity/autonomy, gender, class), and structure (religious, political, economic) as they share, analyze, and reflect upon their experiences throughout the course. (3 quarter credits, 44 hours over two week break)

      Prerequisites: None

    • GE20610 Theatre Appreciation  

      Theatre Appreciation introduces students to the art, in theory and in practice, of live theatre and the many types of artists who collaborate to create a theatrical production. This course will enhance students’ appreciation of the nature and place of theatre in contemporary culture. Students will experience theatre in depth through reading scripts, analyzing productions, and completing a creative theatre project. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

The Art Institute of Philadelphia

1622 Chestnut Street  Philadelphia, PA 19103-5119 • 1.215.567.7080 • 1.800.275.2474