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Media Arts – Programs & Curriculum



  • Web Design & Interactive Media — Associate of Science
    • An essential part of virtually every industry, delivery via the Internet is an important way of communicating and conducting business. Individuals interested in this field are comfortable with and challenged by technology, and develop graphic, media, software, and programming skills; balancing artistic nature and the technological requirements necessary to succeed in this field.

      PROGRAM OBJECTIVES

          •    Utilize the visual language of design
          •    Utilize and select various media and styles to achieve desired results
          •    Create graphics using image manipulation software
          •    Apply interface design principles
          •    Perform fundamental Internet functions
          •    Use authoring software
          •    Create and critique moving and static images that convey thematic meanings
          •    Describe needs analysis as it pertains to usability
          •    Use basic scripting commands
          •    Write HTML code
          •    Demonstrate a variety of scripting techniques
          •    Utilize typefaces appropriate for screen-based media
          •    Develop and present a professional portfolio


      ENTRY-LEVEL EMPLOYMENT OPPORTUNITIES
      By graduation, students of the Web Design & Interactive Media programs are prepared to seek entry-level positions as web designers, web developers and web artists.
    • Total Credit Hours: 120
    • Eight 11–Week Quarters or 88 Weeks
  • Curriculum
  •  
    • GE10110 English Composition I 

      This is a composition course that stresses the writing process. Students will write multi-paragraph essays using the following expository modes: description, narration, example, comparison/contrast, classification/division, process analysis, and causal analysis. Nonfiction readings will be covered to help illustrate writing structures and the organization of ideas. (3 quarter credits, 4 hours per week)

      Prerequisites: ASSET placement OR successful completion (grade "C") of GE0011EN and/or GE0012RD

    • GE10210 English Composition II 

      This is a composition course that focuses primarily on analytical and persuasive writing, as well as the research paper. Emphasis is also placed on critical reading and thinking. Cultural issues such as diversity, multiculturalism, tolerance, and effective communication will be discussed in connection with some writing assignments. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110

    • GE10220 College Math 

      This course covers algebraic techniques and problem-solving, such as algebraic and complex fractions, operations with real numbers, linear functions and systems, quadratic equations, radicals and radical expressions, factoring, polynomials, conic equations and applications, exponents and radicals. (3 quarter credits, 4 hours per week)

      Prerequisites: ASSET placement OR successful completion (grade "C") of GE0013MA, GE0013MA

    • GE10230 Art History: Baroque to Contemporary 

      This course surveys Western art forms relative to political, social, religious, and economic movements from the Baroque to present day. Topics include painting, sculpture, decorative arts, architecture, photography, and conceptual art. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10320 Effective Speaking 

      In this course, students will learn professional methods of speaking and of communicating their ideas and experience to others. Students will prepare and deliver demonstration and persuasive speeches designed to be effective with a variety of audiences. Students will also participate in small group presentations. Topics include subject selection, audience analysis, research, organization, and the use of voice and body in speech delivery. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10440 History of Motion Media & Mass Communication 

      This course presents a survey of major events and development in the history of motion media and mass communication. The survey focuses on the relationship between technology and media development and explores the impact motion media and mass communication have on society and economy. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10450 Introduction to Geometry 

      This course focuses on points in a coordinate system, formulas for figures in one, two, and three dimensions: points, directions, lines, triangles, polygons, conic sections, general quadratic equations, and spheres. (3 quarter credits, 4 hours per week)

      Prerequisites: ASSET placement OR successful completion (grade "C") of GE0013MA

    • GE20510 Ethics 

      This is course an introduction to the concepts, theory and practice of ethical decision-making in the personal and social realms. Concepts such as justice, mercy, responsibility, and morality are considered. Students will learn about a broad range of ethical theories and theorists, ancient to modern. These theories will be compared, contrasted, and applied to a variety of ethical problems, dilemmas, and controversies. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20520 Physics  

      Students will study the following principles: motion and the effects of unbalanced force systems acting upon rigid bodies; Newton’s laws of motion; motion along straight and curved paths; weight; work, energy and power; impulse, momentum and impact. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10220 OR GE10450

    • GE20710 Aesthetics 

      This course focuses on aesthetics, which is alternately defined as philosophy of art, philosophy of beauty, and philosophy of taste. All three definitions point to the ways in which we create, experience, think about, and write about the fine arts. Through texts, lectures, videos, and discussions, students will learn about the variety of ways in which individuals generate their own critical voice and aesthetic theories. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210 AND GE10120 OR GE10230

    • GR10110 Fundamentals of Drawing  

      Visual awareness is expanded through the observation of the principles of light and the translation of three-dimensional form into two-dimensional drawings. Advancing from simple to complex forms, skill levels in construction and an understanding of line and perspective will be developed. Students study the effects of light and movement on the human body. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GR10120 Fundamentals of Design 

      This course will introduce the basic principles of design. Using a variety of materials and techniques, the creative process will be introduced and developed. An exploration of design elements and relationships will establish a basic aesthetic sensitivity. An introduction to basic typography will be explored, in order to integrate simple type with imagery. A demonstration of basic tools for learning craftsmanship and presentation skills will be emphasized. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GR10130 Color Theory  

      This fundamental course provides an introduction to the principles of color and an exploration of color theory as it relates to graphic design. The psychological and cultural aspects of color will be examined in making appropriate design decisions. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • IM0015PF Portfolio Foundations Web Design & Interactive Media 

      The creative professions require innovative individuals with clear vision. Freshmen at The Art Institute of Philadelphia will work together to develop the vision of what makes a successful student and professional. The course begins by welcoming students into The Art Institute of Philadelphia community and helping them integrate into this student environment. Students will become acquainted with college and community resources, explore their goals for success, and work on establishing a visionary course for the development of their professional portfolio. The course concludes with attending the portfolio show of the graduating class. (0 quarter credits, 2 hours per week)

      Prerequisites: None

    • IM10210 Image Manipulation  

      Students develop basic image manipulation skills in a raster-based computer environment. Emphasis is on mastering the fundamentals of scanning, color management, photo retouching, imaging, special effects, and filters and masks. (3 quarter credits, 4 hours per week)

      Prerequisites: LS10110

    • IM10220 Digital Typography  

      An introduction to lettering skills and the history and foundations of letter forms. Also studied are the placement of display and text type in a formatted space, and the relationships between the appearance and readability of letter forms. Students will work in digital typesetting technology. (3 quarter credits, 4 hours per week)

      Prerequisites: LS10110

    • IM10231 Programming Logic 

      An introduction to various logic statements used in all programming languages, providing the skills to convert written words into programming logic. (3 quarter credits, 4 hours per week)

      Prerequisites: LS10110

    • IM10310 Introduction to Scripting Languages  

      Students will acquire the skills needed to develop, design and produce basic Web pages. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210 and IM10210 OR GR10471

    • IM10330 Introduction to Audio  

      An introductory study of the principles and practices of recording sound will be covered. Students examine the tools and techniques used in multi-track recording and mixing. This class includes the study of basics of critical listening, microphone technique, console and recording systems, signal flow, signal processing, routing, and general studio operations. (3 quarter credits, 4 hours per week)

      Prerequisites: LS10110 OR to be taken simultaneously with LS10110

    • IM10340 Advanced Image Manipulation  

      This course emphasizes digital imaging for interactive presentations. Students will use vector and raster-based applications for image creation and manipulation. Advanced concepts such as web animation, layering, texture mapping, and archiving will be covered. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210 OR GR10471

    • IM10410 Intermediate Scripting Languages  

      Students will acquire the skills needed to develop, design and produce intermediate web pages incorporating current scripting languages such as ECMAScript (JavaScript). (3 quarter credits, 4 hours per week)

      Prerequisites: IM10310 OR GR20670

    • IM10421 Web Design Workshop 

      In this advanced workshop, students build upon their knowledge of basic web design and development techniques by completing several web site projects from the beginning design phase through the final coding phase. Emphasis is placed on current trends, standards, and technology. Student designs are continually subjected to peer review. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10310

    • IM10430 Audio Production for Interactive Design  

      The principles and practices of digital audio in a multimedia setting are explored. Students learn to use current digital audio programs for recording, editing, sequencing, and mixing for a variety of outputs and applications. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10330

    • IM20511 E-Learning Design  

      This course is an introduction to e-learning development with an emphasis placed on the instructional design model to develop for any type of classroom or training e-learning solution preparing students for future development in the e-learning industry. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210

    • IM20521 Dynamic Web Scripting 

      Students will acquire the skills needed to develop, design, and produce advanced web pages. These pages will utilize current standards and include dynamic visual interfaces. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10410

    • IM20530 Concepts in Motion Design  

      Students undertake a study of 2-D animation using a computer modeling and animation software program as the primary tool. This class will emphasize the creation of interactive animated sequences for multimedia applications. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210 OR GR10471

    • IM20540 Digital Illustration  

      This course will focus on the advanced key elements of today’s raster electronic imaging technologies to provide a solid progression in the student’s knowledge and skills needed to succeed in the field of multimedia and digital design. This is a computer lab-based class with specific instruction in raster-based programs. Additionally, because these technologies do not exist in isolation, the systematic collaboration with various related software will also be discussed and practiced. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10340

    • IM20611 E-Learning Production  

      This course is an introduction to e-learning application development with an emphasis placed on the design and content of interactive e-learning classroom or training solutions using industry standards for the web application. (3 quarter credits, 4 hours per week)

      Prerequisites: IM20511

    • IM20620 Interactive Motion Graphics  

      This advanced course teaches the student how to create web pages with 2-D animation and interactive games and multimedia presentations using software such as Macromedia Flash. (3 quarter credits, 4 hours per week)

      Prerequisites: IM20530 OR GR20790

    • IM20710 Digital Portfolio I 

      This course will guide students through the process of compiling their work into an interactive portfolio. Students will apply techniques and strategies to market themselves in their chosen fields. Emphasis will be placed on students assessing their most marketable skills, designing storyboards for their interactive portfolios, creating professional design layouts, creating interfaces, backgrounds buttons, audio/video elements, resumes and print materials to support their interactive online portfolios. (3 quarter credits, 4 hours per week)

      Prerequisites: 90 credits earned

    • IM20720 Project Management 

      This course focuses on the multimedia project management process and development of the project team as key to the successful achievement of multimedia project goals. The process examines the main elements required in every proposal/plan, time frame, and budget. Key areas of multimedia project teams serve to support the fundamental approach that every project team is tailored to achieve project results efficiently and effectively. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10410, IM20620

    • IM20810 Digital Portfolio II 

      This course will guide students through the process of compiling their work into a final interactive portfolio. Students will apply techniques and strategies to market themselves in their chosen fields. Emphasis will be placed on students assessing their most marketable skills, designing storyboards for their interactive portfolios, creating professional design layouts, creating interfaces, backgrounds, buttons, audio/video elements, resumes, and print material to support their interactive portfolios. (3 quarter credits, 4 hours per week)

      Prerequisites: IM20710

    • IM20820 Advanced Web Scripting  

      This course will allow the students to move beyond the basics of HTML and get on with learning how to create database-driven applications. The topics covered in this course will help the students to create a complete on-line store with shopping cart and content management systems. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10410

    • IN20710IM Internship 

      Through a field internship experience, students will be able to apply acquired subject matter and career/professional skills in a real and practical situation. The main objectives of the internship are to allow students the opportunity to observe and participate in the operation of successful businesses relating to their fields of study. The students will gain experience needed to enter the field upon graduation. (3 quarter credits, 9 hours per week)

      Prerequisites: 1 Quarter before Graduation OR 90 credits

    • LS10110 Computer Science 

      This course introduces the theories and applications of both the IBM and Macintosh computers. Topics include word processing, spreadsheets, databases, PowerPoint, computer graphics, file preparation for high-end output, file management, basic data storage and retrieval and the Internet. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • LS20620 Business Law 

      This course gives an overview of basic legal principles related to starting and conducting a business. Topics include legal systems, litigation, dispute resolution and contracts. The protection of intellectual property, including patents, copyrights, trademarks, and service marks, is also emphasized. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

  • Other
    • DF 10110 Introduction to Video Production
      –– OR ––
      PH 10130 Fundamentals of Photography
      –– OR ––
      PH 10350 Principles of Digital Photography
      for Non–Majors

      DF 10240 Introduction to Digital Editing
      –– OR ––
      AD 10350 Principles of 3–D Modeling
  • Electives
  • General Education Elective List A (Select 1)
    • GE10120 Art History: Prehistoric to Mannerist 

      This course surveys Western art forms relative to political, social, religious, and economic movements from antiquity to the Mannerist period. Topics include painting, sculpture, decorative arts, and architecture. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10130 History of Photography 

      This course provides a framework for considering critically significant photographers and their work. Students will be expected to describe, interpret, and evaluate the origins, stylistic changes, and artistic innovations in the history of photography from the nineteenth century through contemporary times. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10310 World Literature 

      This course focuses on international literary selections. Topics include the critical evaluation of the literary genres: short story, poetry, and drama. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE10330 American Government 

      This course is an introduction to the principles and practices of American Government. Concepts such as democracy, civil rights, civil liberties; public opinion; mass media, political parties, and the three branches of government will be discussed. Students will learn about the framework of government from colonialism to the present day. Government ideologies will be discussed and applied to various situations in an unbiased manner. Students will be able to see the importance of government and how decisions made by the government affect our everyday daily lives. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10430 Environmental Science 

      This course will introduce the student to the physical, ecological, social and political principles of environmental science. The student should gain an understanding of scientific method and how it is used to analyze the relationship between humans and the natural environment. The course will help the student to develop an analytical framework that he/she can use to judge environmental issues and intelligently discuss environmental responsibility. (3 quarter credits, 4 hours per week)

      Prerequisites: None

    • GE10410 Introduction to Psychology 

      This course focuses on a working knowledge of human sensory processes and their subsequent perceptual and behavioral manifestations. Topics include learning, memory, consciousness, and cognition. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

  • General Education Elective List B (Select 1)
    • GE20530 Sociology 

      In this course students will examine group interaction within human society. Through texts, lectures, videos, and discussions, students will learn about the variety of ways sociologists view human culture and society, as well as the sociological phenomena that affect the lives of individuals within the world-wide human family. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20540 United States History: Early Period 

      This course covers the period of U.S. history from early colonization to the Spanish/American War. Primary emphasis is on the English colonies and the period of nationhood. This course will examine U.S. history in terms of social, economic and political perspectives, and students will also trace the histories of various American populations, such as women, African-Americans, Native Americans, etc., throughout the eighteenth and nineteenth centuries. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20550 United States History: 20th Century 

      This course covers the period of U.S. history from the turn of the century to the present. This course will examine U.S. history in terms of social, economic and political perspectives. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20560 Western Civilization: Ancient to Renaissance 

      This course covers Western civilizations from the Ancient Near East, through Greece and Rome, to the Middle Ages, the rise of Christianity, and the Renaissance. These civilizations will be examined in terms of social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20570 Western Civilization: Reformation to WWII 

      This course covers European history from the Reformation/Counter-Reformation, through the Enlightenment and the Industrial Revolution, to the nineteenth and twentieth centuries, ending with World War II. This course will examine social, economic, political and cultural perspectives. Major historical events, ideas, and developments will be discussed, and issues of race, class, and gender will be considered. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20590SA Study Abroad 

      This course is designed for students who wish to study abroad. Students will travel between the spring and summer quarters and will return to campus to complete a final exhibition project during the summer quarter. The course will consist of lectures, activities, research, and discussions designed to examine the culture, history, and aesthetics of the city or cities chosen for the study abroad experience. Students will also be encouraged to explore issues of identity and place, ideology (values, norms, customs), society (conformity/autonomy, gender, class), and structure (religious, political, economic) as they share, analyze, and reflect upon their experiences throughout the course. (3 quarter credits, 44 hours over two week break)

      Prerequisites: None

    • GE20610 Theatre Appreciation  

      Theatre Appreciation introduces students to the art, in theory and in practice, of live theatre and the many types of artists who collaborate to create a theatrical production. This course will enhance students’ appreciation of the nature and place of theatre in contemporary culture. Students will experience theatre in depth through reading scripts, analyzing productions, and completing a creative theatre project. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

    • GE20810 History of Film 

      This course introduces students to the aesthetic, technical, and historical principles of film and the artists who were instrumental in its development and growth. Students will examine the creative process and analyze the different genres of film. (3 quarter credits, 4 hours per week)

      Prerequisites: GE10110, GE10210

  • Web Design & Interactive Media Elective List (Select 1)
    • AD10460 Principles of 3-D Animation 

      This course explores the fundamental techniques to create animation in a 3-D environment on a computer. Specific animation features and functions of the given software will be discussed and applied to the creation of short 3-D animation compositions. Emphasis will be placed on transferring basic animation techniques into a computer-generated 3-D animation composition. (3 quarter credits, 4 hours per week)

      Prerequisites: AD10350

    • AD20721 Character Modeling  

      This course covers advanced modeling techniques used for building a 3 dimensional character. Students will explore techniques of character modeling to include various approaches to figure construction. (3 quarter credits, 4 hours per week)

      Prerequisites: AD10460, AD20560

    • AD20841 Material & Lighting  

      This course covers the various camera and lighting techniques as applied to animation art and design. Discussions will cover the general concepts of principles of camera moves and lighting in the video studio and computer animation application. Focus will be placed on applying camera and lighting techniques to computer-generated animation. (3 quarter credits, 4 hours per week)

      Prerequisites: AD10460

    • DF10311 Non-Linear Editing  

      This course covers the process of non-linear video editing. Using a computer and Avid software, students explore the essentials of editing video and audio in a digital environment, from digitizing to outputting onto videotape. (3 quarter credits, 4 hours per week)

      Prerequisites: DF10240

    • DF20511 Video Graphics  

      The importance of the artist in television broadcast communications is explored as students take a broadcast graphic project from concept to completed videotape. Students produce graphics specifically for video, utilizing a keyer, character generator, and computer paint system. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10210 OR PH10111 AND DF10311

    • GR10450 Digital Layout  

      This intensive course enhances and advances the students understanding of graphic design as a communications tool. Building on a basic understanding of design theory and computer added-design, students will refine their technical and creative skills by generating compelling, informative designs that incorporate both visual and typographic elements. (3 quarter credits, 4 hours per week)

      Prerequisites: GR10340 OR IM10210

    • GR10460 Digital Illustration  

      This intensive course advances the students understanding of the computer as an artistic tool. Building on previous courses in drawing, concept development and introductory computer-aided design, students will be asked to generate a number of compelling and expressive solutions that address specific illustrative problems, both technical and creative. As part of this course, students will be given the opportunity develop their mastery of digital illustration by exploring numerous tools and techniques to obtain desired results. (3 quarter credits, 4 hours per week)

      Prerequisites: GR10340, GR10330, GR10350 AND GR10361 OR IM10210 OR Academic Director Approval

    • GR10471 Digital Imaging & Manipulation  

      This course builds upon the Image Manipulation class to integrate raster and vector graphics with concerns for varied formats, including web and print graphics. Students will create a variety of visual projects with emphasis on advanced image correction, retouching, manipulation and use of special effects. (3 quarter credits, 4 hours per week)

      Prerequisites: GR10350 OR IM10210 OR Academic Director Approval

    • IM20730 Designing for Interactive Media  

      This course focuses upon the aesthetics of multimedia pieces. Using previously authored work and one new project, students will examine the relationship between form, subject matter and content with the goal of developing the most effective images and sounds to express the meaning of the piece. Everything from button design, to screen transitions, through music will be examined to work towards achieving the goal of portfolio quality pieces. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10410, IM20521, IM20611

    • IM20840 Web Imaging Techniques 

      Students will study the possibilities and constraints of image transport and display over the Internet. Current technologies will be studied in an application-oriented approach. (3 quarter credits, 4 hours per week)

      Prerequisites: IM20620

    • VE20850 Audio Post Production 

      Post production audio class. The student will bring together all elements of sound for a final production. This will include rerecording of sound effects, automatic dialogue replacement, editing of music and sound sweetening. Once all the sound is collected and edited the student will mixdown to the final format. The format can be surround sound, or stereo. The final project will be presented in a professional industry standard format. (3 quarter credits, 4 hours per week)

      Prerequisites: IM10430 OR VP20521

The Art Institute of Philadelphia

1622 Chestnut Street  Philadelphia, PA 19103-5119 • 1.215.567.7080 • 1.800.275.2474