The Art Institute of Philadelphia Announces Bachelor of Science Degree in Advertising

Unlike schools that traditionally offer Advertising classes through a business department, the Advertising program at The Art Institute of Philadelphia provides a solid art and design foundation combined with hands-on courses in numerous advertising-related subjects.

Details about the program are as follows:

Advertising (Bachelor of Science)

From magazines and newspapers to billboards and interactive space, advertising is everywhere. It is an industry of ideas that informs, inspires, and entertains. Advertising is dynamic, constantly searching for new ways to reach people with innovative design and writing. A sharp advertising mind must be able to think like a business marketer and a consumer, an analyst and a creative.

PROGRAM OBJECTIVES

• Demonstrate a working knowledge of the essentials of good design, incorporating color, layout, white space, and typography
• Compare and contrast the various channels used for advertising, including print, broadcast, and the Web, and describe common pricing issues and usual practices for each
• Understand the advertising industry, history and current trends
• Describe the primary advertising functions: research, planning, creative, media, management, budget, campaigns, and delineate how these areas work together
• Synthesize information from diverse sources for project purposes
• Write copy for advertising campaigns, understanding the role of copy and its limitations within digital media
• Work cooperatively in a team
• Speak effectively, write concisely, and listen attentively
• Define needs, think creatively, and develop unique problem-solving ability to support advertising proposals and projects
• Recognize the business issues and industry concerns that advertising agencies face and the demands of eadvertising creation and use
• Understand basic Web design and motion graphics
• Examine the basic concepts of consumer behavior, including theory and measurement
• Apply appropriate software solutions to design problems
• Assemble a final portfolio with a variety of advertising design projects

ENTRY-LEVEL EMPLOYMENT OPPORTUNITIES
Graduates of the Advertising program are prepared to seek entry-level positions such as advertising artist, graphic artist or designer, associate media buyer and marketing coordinator with advertising agencies, design studios, marketing firms, corporate and retail marketing departments, and production.

Click here for more details about the Advertising program