Advertising - Bachelor of Science
Program Overview
Advertising is a creative profession within the commercial realm. In The Art Institute of Philadelphia Advertising degree program, you’ll study art direction, copywriting, and account supervision — and you can learn both the creative and business side of advertising. Graduates are prepared to seek entry-level employment such as account manager, copywriter, or assistant art director. Pursue your Advertising degree here. Our bachelor’s level Advertising degree program can help prepare you for this creative profession.
The Art Institute of Philadelphia Advertising degree program can teach you both the business and creative sides of the advertising world. On the way to receiving your Advertising degree, you’ll attend courses on art direction, copywriting, and account supervision. Completion of our Advertising degree program prepares you to pursue entry-level job such as account manager, copywriter, or assistant art director.
SEE OUR CATALOG FOR COURSES AND CURRICULUM INFORMATION
Program Description
The Advertising program is designed to educate students in publicity, promotion, and marketing as they relate to the field of advertising. From magazines and newspapers to radio, television, billboards and interactive space; this industry of ideas informs, inspires, and entertains as it constantly searches for new ways to reach people with innovative design and writing. A sharp advertising mind must be able to think like a business marketer and a consumer, an analyst, and a creative artist.
PROGRAM OBJECTIVES
• Understand the advertising industry, history, and current trends
• Compare and contrast the various channels used for advertising, including print, broadcast, and the Web, and describe common pricing issues and usual practices for each
• Demonstrate a working knowledge of the essentials of good design, incorporating color, layout, white space, and typography
• Describe the primary advertising functions: research, planning, creative, media, management, budget, campaigns, and delineate how these areas work together
• Synthesize information from diverse sources for project purposes
• Write copy for advertising campaigns, understanding the role of copy and its limitations within digital media
• Work cooperatively in a team
• Speak effectively, write concisely, and listen attentively
• Define needs, think creatively, and develop unique problem-solving ability to support advertising proposals and projects
• Recognize the business issues and industry concerns that advertising agencies face and the demands of e-advertising creation and use
• Understand basic Web design and motion graphics
• Examine the basic concepts of consumer behavior, including theory and measurement
• Apply appropriate software solutions to design problems
• Assemble a final portfolio with a variety of advertising design projects
ENTRY-LEVEL EMPLOYMENT OPPORTUNITIES
Graduates of the Advertising program are prepared to seek entry-level positions such as assistant media buyer, copy writer, marketing coordinator, assistant account manager, assistant public relations director and advertising designer with advertising agencies, marketing firms, design firms, and corporate and retail marketing departments.
Tuition Data for this program at The Art Institute of Philadelphia
Below is the current tuition cost for this program for a full-time student completing the entire program in normal time. All tuition and fees are subject to change.
| Books & Digital Resources | $250 |
| Program Fees | $200 |
| Room & Board* | $34,020 |
| Tuition | $89,100 |
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*optional where available
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Program Costs
Q:
How much will this program cost me?
Below is the institution tuition cost for this program for a full-time student completing the entire program in normal time. All tuition and fees are subject to change.
| Books & Digital Resources | $250 |
| Program Fees | $200 |
| Room & Board* | $34,020 |
| Tuition | $89,100 |
| |
*optional where available
Median Debt
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Success
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How long will it take me to complete this program?
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What percentage of students find employment in their field or a related field?
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What are the job opportunities for graduates of this program?
For more information on job opportunities in this field of study:
ONET Online. The job opportunities link is for general information purposes. The program you have selected could have different outcomes. Please check with your admissions registrar for detailed information.