“Campbell’s: 142 Years of Design” Opens August 15
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[Philadelphia, PA – August 5, 2011) For the first time, Campbell Soup Company is making a large number of the most iconic items found in its private archives available for public exhibition. The exhibit, presented in partnership with The Art Institute of Philadelphia, seeks to communicate the contribution and influence that women have made throughout the Campbell’s history, from mothers to workers to leaders such as Margaret Rudkin, who founded Pepperidge Farm (now part of Campbell) and Denise Morrison, Campbell’s new President and Chief Executive Officer. The exhibit will include a focus on women’s contributions in The Art Institute’s 1622 Gallery and a graphic timeline highlighting Campbell’s history will be displayed in the 1610 Gallery.
A few of the many objects on display are:
- Vintage advertisements from the 1900s to the 1980s
- A unique collection of vintage soup can labels
- Antique Campbell’s Kids dolls
- An original paper Souper Dress from the 1960s
- 12 original red dresses created as part of the Go Red for Women campaigns for the American Heart Association and worn by celebrities including Toni Braxton, Lorraine Bracco, and Jane Krakowski.
The exhibit also includes vintage photographs and a multimedia presentation showing vintage commercials and radio advertisements, and a film chronicling the creation and rise of Pepperidge Farm and a Red Dress presentation. Jonathan Thorn, Campbell Corporate Archivist, said, “The material found in the Campbell’s Archives is not normally exhibited publicly. We are pleased to support the educational mission of The Art Institute of Philadelphia to bring important elements from our collection to a wonderful venue where both students and the public can learn how the relationship between women and Campbell’s has evolved in truly dramatic fashion since our founding in 1869.”
During the opening week, in the large window fronting the 1622 Gallery, Art Institute of Philadelphia Industrial Design students will build a giant sculpture using 2,000 cans of Campbell's tomato soup. The soup will be donated to the Philabundance food bank after the exhibit closes on December 11, 2011.
The opening reception for “Campbell’s: 142 Years of Design – Women, Soup and Warhol” will be Thursday, September 8, from 5 to 8 pm. The reception, which will feature some Campbell’s favorite foods, is open to the public at no charge. Reservations are not required. The galleries are located side-by-side at 1610 and 1622 Chestnut St. Gallery hours are Monday through Thursday 9 to 7, Friday 9 to 5, and Saturday 9 to 4.
Three Gallery Talks are scheduled during the run of the show. All are open to the public at no charge and take place from 5 to 7 pm in the 1610 Gallery.
- Tuesday, Sept. 20 “The Life of an Archivist,” Jonathan Thorn, Corporate Archivist of Campbell Soup Company.
- Wednesday, Oct. 12 “The History of Campbell,” Jonathan Thorn, Corporate Archivist of Campbell Soup Company.
- Thursday, Nov. 17 “Creating The Flavors We Love,” Campbell’s Kitchen Chef
More information about The Art Institute of Philadelphia Gallery:
For more information about The Art Institute of Philadelphia, 1622 Chestnut Street, Philadelphia, PA 19103, 1.800.275.2474, visit www.artinstitutes.edu/philadelphia.
The Art Institute of Philadelphia is one of The Art Institutes (www.artinstitutes.edu), a system of more than 45 educational institutions located throughout North America. The Art Institutes system is America’s Leader in Creative Education providing an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University. See aiprograms.info for program duration, tuition, fees, and other costs, median debt, federal salary data, alumni success, and other important info.
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.