Study fashion marketing at The Art Institute of Phoenix. Our bachelor’s degree program in Fashion Marketing takes a well-rounded approach to fashion, offering an expanded curriculum that allows students to develop the necessary knowledge and skills in business, marketing, fashion, and design to be competitive in today’s fashion market.
The fashion industry’s growing need for employees educated in computer technology, advanced-level business, and sales marketing is at the core of this program. Students are offered the opportunity to enhance their skills in product development, consumer behavior, appropriate technology and software, graphic communications, and trends and concepts in fashion. As a graduate, you are prepared to seek entry-level positions such as a buyer, stylist, merchandiser, special events coordinator, visual merchandiser, as well as positions in management and sales promotion.
Curriculum Information