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Fashion – Programs

Academics

-> Fashion

-> Fashion Marketing - Bachelor of Arts

Fashion Marketing - Bachelor of Arts

Program Overview

End your search for a Phoenix fashion marketing degree program at The Art Institute of Phoenix. Our Bachelor of Arts degree in Fashion Marketing program takes a well-rounded approach to fashion, offering an expanded curriculum that allows students to develop the necessary knowledge and skills in business, marketing, fashion, and design to be competitive in today’s fashion market. The fashion industry’s need for employees educated in computer technology, advanced-level business, and sales marketing is at the core of this program. Students are offered the opportunity to enhance their skills in product development, consumer behavior, appropriate technology and software, graphic communications, and trends and concepts in fashion. As a graduate of The Art Institute of Phoenix Fashion Marketing degree program, you are prepared to seek entry-level positions such as a buyer, stylist, merchandiser, special events coordinator, visual merchandiser, as well as positions in management and sales promotion.

Course Catalog

SEE OUR CATALOG FOR COURSES AND CURRICULUM INFORMATION

Program Description
The Fashion Marketing 12-quarter* bachelor’s degree program prepares graduates for entry-level career opportunities in retail, marketing, and merchandising apparel and related products. The program is designed to emphasize innovation and creativity with professional skills and technical knowledge necessary for entry into the apparel, retail, and marketing industry.

Fashion Marketing students have an opportunity to acquire in-depth knowledge of the apparel industry and fashion cycles. Course work in fashion history and design, manufacturing, and sales provide a foundation in the evolution of the apparel industry. Students explore consumer behavior and its role in driving fashion trends and purchasing patterns. Additionally, students can advance their skills in visual display design, catalog design, marketing, and advertising as well as business development and management.

Students graduate from the Fashion Marketing program with the training and portfolio required for an entry-level position in retail management, marketing and promotions, retail buying, product development, fashion event coordination, manufacturing, visual merchandising, and distribution outlets within the fashion industry.
Objectives: Upon completion of this program graduates will be able to:
• Purpose/Thesis Content: the ability to gather and produce materials that deliver a meaningful message which is supported by analysis, data and visual elements to capture the purpose of the content being presented.
• Overall Visual Presentation: apply industry knowledge and critical thinking skills to describe and develop key elements of effective fashion marketing problems and solutions using the language and concepts of the profession.
• Theory: the ability to effectively use aesthetic and visual concepts within the fashion industry to effectively deliver visual marketing communication strategy and business plan.
• Critical Thinking: articulate and apply the professional standards of the industry through a demonstration of their ability to relate fashion and marketing techniques along with visual communication skills to client-driven projects.

* Based on a student taking an average of 15 credits per quarter

Tuition Data for this program at The Art Institute of Phoenix

Below is the current tuition cost for this program for a full-time student completing the entire program in normal time. All tuition and fees are subject to change.

Books & Digital Resources	$2,800
Program Fees	$200
Room & Board*	$33,084
Tuition	$86,580

*optional where available

Gainful Employment Information for this program –+
View info for this institution

This institution is composed of several locations.
The Art Institute of Indianapolis
The Art Institute of Las Vegas
The Art Institute of Phoenix
The Art Institute of Salt Lake City
The Art Institute of Tucson
Brown Mackie College Akron
Brown Mackie College Boise
Brown Mackie College Cincinnati
Brown Mackie College Findlay
Brown Mackie College Fort Wayne
Brown Mackie College Hopkinsville
Brown Mackie College Indianapolis
Brown Mackie College Louisville
Brown Mackie College Merrillville
Brown Mackie College Miami
Brown Mackie College Michigan City
Brown Mackie College North Canton
Brown Mackie College Northern Kentucky
Brown Mackie College Quad Cities
Brown Mackie College South Bend
Brown Mackie College Tucson
Brown Mackie College Tulsa

View info for this specific location

Program Costs

Q:

How much will this program cost me?

A:

Below is the institution tuition cost for this program for a full-time student completing the entire program in normal time. All tuition and fees are subject to change.
Books & Digital Resources $2,520
Program Fees $240
Room & Board* $25,845
Tuition $86,904
*optional where available

Median Debt

Q:

What are my financing options to pay for the program?

A:

Data for this program is unavailable. If you have questions, please talk with your admission representative.

Success

Q:

How long will it take me to complete this program?

A:

The program could take as little as 48 months to complete.
57% of graduates from this program finished in this time.

Q:

What percentage of students find employment in their field or a related field?

A:

According to accreditor (ACICS) calculations, the job placement rate for students who graduate from this program is 65%.

Q:

What are the job opportunities for graduates of this program?

A:

For more information on job opportunities in this field of study: ONET Online. The job opportunities link is for general information purposes. The program you have selected could have different outcomes. Please check with your admissions registrar for detailed information.