The Art Institute of Pittsburgh

ART INSTITUTE OF PITTSBURGH INTERNATIONAL STUDENT
EARNS PRESTIGIOUS OPPORTUNITIES AS THE 2008
“MOST PROMISING MINORITY STUDENT”

PITTSBURGH --- February 5 ---- Dongkwan Kim travels to New York City this week as one of the 2008 national finalists recognized in the Most Promising Minority Students program by the American Advertising Federation (AAF). Dongkwan is an international student from Korea and will earn his Bachelor of Science degree in Advertising from The Art Institute of Pittsburgh this June.

The AAF's Most Promising Minority Students program connects the advertising industry with the nation’s top minority college seniors. This premier event provides opportunities to recruit fresh talent, to further prepare advertising’s best young prospects and to help the industry's workforce better reflect the multiculturalism of today's society. The program not only honors the student recipients, but enhances their knowledge and understanding of the advertising industry by offering networking, interviewing and industry immersion opportunities with industry professionals.

Dongkwan will join students from the nation’s top colleges and universities in the all-expenses paid experience in New York City February 5 through 8. The agenda includes a luncheon at MTV Networks, professional development workshops hosted by Interpublic Group, ABC-TV, The New York Times, ESPN, McCann Erickson, and a variety of lectures, panel discussions and networking receptions. The event is sponsored by the above listed companies, as well as Walt Disney, Google, Pepsi, American Airlines, Advertising Age, The Publicis Group, Verizon, Young and Rubicam Brands, USA Today, Saatchi & Saatchi and BBDO.

Art Institute faculty member Jackie Fisher submitted Dongkwan’s nomination for the award and will attend this week’s events with Dongkwan courtesy of the AAF and on behalf of the Art Institute’s Advertising Program. “Dongkwan is an inspiration to me, and to his fellow students at The Art Institute, because of his natural talent, business acumen and the standards he holds for himself,” said Ms. Fisher. “But most impressive is Dongkwan’s career aspiration to become an advertising copy writer and the obstacles he has had to overcome as a non-native speaker.”

“It is a challenge for me to pursue a career in advertising because English is not my first language,” said Dongkwan. “This award, this opportunity is an honor beyond my imagination and I am grateful that I will be a few steps closer to my goals.”

Dongkwan is Korean-born and lived in Argentina and South Africa before moving to Pittsburgh to attend college at The Art Institute of Pittsburgh. Dongkwan averages 18 credits per term and is currently taking 23 course credits consistently earning a 3.9 or 4.0 GPA. He is president of the college chapter of the Ad Club, a member of the college’s student chapter of the AAF and a member of the National Scholar’s Honor Society, and has interned with Pittsburgh advertising agencies. Upon returning from New York, he will lead fellow students in preparing to enter two additional national advertising competitions.

“Beyond my academic studies, it is my hobby to research the industry I am preparing to enter,” said Dongkwan. “I encourage my fellow students to become aware of what’s happening because the more aware you are, the more you fall in love with the profession, and the more likely you will be to achieve your goals.”

The Advertising Bachelor of Science degree program at the Art Institute of Pittsburgh in Pittsburgh, Pennsylvania offers courses in the business of advertising and design. Graduates are qualified for entry level career positions in the advertising industry including: account service, public relations, brand management, corporate marketing, human relations and marketing research.

The Advertising Program’s Advisory Board members are ad agency presidents and business owners, marketing consultants and multimedia designers, nonprofit managers and executive directors, assisting in curriculum development and planning, as well as identifying prospective faculty, and providing internship and career opportunities.

Interviews and photos are available by request.

Click here to read more about this annual AAF recognition.

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