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Fashion – Programs & Curriculum

Academics

-> Fashion

-> Fashion Marketing & Management - Bachelor of Science

Fashion Marketing & Management - Bachelor of Science

Program Overview

Are you looking for fashion marketing and management bachelor’s degree programs in the San Francisco area? Consider The Art Institute of California — San Francisco. A fashion marketing degree can help you gain comprehensive knowledge of the apparel industry and fashion cycles. The Fashion Marketing & Management bachelor’s degree program at The Art Institute of California — San Francisco combines business practices with creativity to prepare students for a wide variety of entry-level management positions. Emphasis is placed on the applied approach of providing practical experiences through team and individual projects while maintaining contact with current industry standards and instilling ethical and professional standards of behavior within the fashion industry. Graduates of the Fashion Marketing & Management degree program will be ready to seek entry-level positions in fashion marketing and management in positions such as merchandiser, marketing coordinator, assistant retail manager, product coordinator, and wholesale showroom assistant manager. So end your search today for fashion marketing and management bachelor’s degree programs with The Art Institute of California — San Francisco.

Course Catalog

SEE OUR CATALOG FOR COURSES AND CURRICULUM INFORMATION

Program Description
The Fashion Marketing & Management program is designed to emphasize theory and practice. The beginning of the program focuses on the foundations of the fashion design industry by concentrating on fashion history and trends. The principles of manufacturing, marketing, advertising, merchandising, and management are introduced. The program then concentrates on the application of these principles to the business of fashion. Event planning, product development, target marketing, marketing research and supply-chain distribution are emphasized. The program is designed to prepare students to seek entry-level positions such as management trainee, assistant manager, visual merchandiser, manufacturer’s representative, and assistant merchandise buyer.

GRADUATION REQUIREMENTS
To receive a Bachelor of Science degree in Fashion Marketing & Management, students must: receive a passing grade or credit for all required coursework; earn a minimum of 180 quarter credits; achieve a cumulative GPA of 2.0 or higher; meet portfolio or other requirements as outlined by the program; and satisfy all financial obligations to The Art Institute.

PROGRAM OBJECTIVES
Upon successful completion of the program, graduates should be able to:
• Demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software.
• Use industry terminology to analyze and meet client needs including trend forecasting, textile evaluation and usage for specific markets.
• Plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies, and supply chain distribution.
• Demonstrate knowledge of visual merchandising as a communication tool to market the merchandise to the consumer.
• Demonstrate professional presentation skills to include appropriate interpersonal communication skills, articulation of knowledge of fashion marketing and management, and mastery of industry standards, professional practices and ethics.
• Seek entry-level positions in the industry positions such as management trainee, assistant manager, visual merchandiser, manufacturer’s representative, and assistant merchandise buyer.

Tuition Data for this program at The Art Institute of California — San Francisco

Below is the current tuition cost for this program for a full-time student completing the entire program in normal time. All tuition and fees are subject to change.

Books & Digital Resources	$2,400
Program Fees	$450
Room & Board*	$33,480
Tuition	$93,240

*optional where available

Gainful Employment Information for this program –+
View info for this institution

This institution is composed of several locations.
The Art Institute of California — Los Angeles
The Art Institute of California — Orange County
The Art Institute of California — Sacramento
The Art Institute of California — San Francisco

View info for this specific location

Program Costs

Q:

How much will this program cost me?

A:

Below is the institution tuition cost for this program for a full-time student completing the entire program in normal time. All tuition and fees are subject to change.
Books & Digital Resources $2,400
Program Fees $466
Room & Board* $37,132
Tuition $93,240
*optional where available

Median Debt

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What are my financing options to pay for the program?

A:

Data for this program is unavailable. If you have questions, please talk with your admission representative.

Success

Q:

How long will it take me to complete this program?

A:

The program could take as little as 48 months to complete.
53% of graduates from this program finished in this time.

Q:

What percentage of students find employment in their field or a related field?

A:

According to accreditor (ACICS) calculations, the job placement rate for students who graduate from this program is 22%.

According to state of California calculations, the job placement rate for students who graduate from this program is 88%.

Q:

What are the job opportunities for graduates of this program?

A:

For more information on job opportunities in this field of study: ONET Online. The job opportunities link is for general information purposes. The program you have selected could have different outcomes. Please check with your admissions registrar for detailed information.