We believe in the positive impact of art and design on individuals, industry, and society.

Specifically,

• We believe in encouraging creativity, critical thinking, and independent, life-long learning.
• We believe in supporting each student, faculty member, and staff member as an active, collaborative participant in the educational process, respecting diversity, diverse abilities, backgrounds, interests, and points of view. 
• We believe in promoting an environment that encourages community and professional service. 
• We are committed to operating with integrity and developing personal values, ethical practices, and social awareness within our students. 
• We believe that faculty and staff development, satisfaction, engagement, and responsibility are essential to productivity, growth, and excellence. 
• We are committed to student success and continual institutional improvement as well as effective management of change. 
• We believe that competency based outcomes and assessment of student learning lead to excellence in education. 
• We believe an atmosphere of excellence prepares graduates for careers, reflects the needs of the business community, and fosters personal growth and professional success. 
• We are committed to environmental sustainability as it relates to our operations, our fields of study, our educational process, and our outreach.