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The Illinois Institute of Art–Schaumburg Announces the Passion for Fashion Competition for High School Seniors


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The Art Institutes Passion for Fashion Competition 2010 provides high school students an exciting glimpse of the highly competitive fashion industry by offering students interested in Fashion Design or Fashion Marketing, Merchandising or Retail Management an opportunity to win a full-tuition scholarship to study fashion at one of The Art Institutes schools, including The Illinois Institute of Art – Schaumburg. Eligible students can enter the Fashion Design or Fashion Marketing & Merchandising & Retail Management category. 

Open to high school seniors across North America, The Art Institutes Passion for Fashion Competition was created to encourage and reward young fashion design and fashion marketing, merchandising and retail management talent at the high school level. 

Since it began five years ago, interest in the competition has taken off, says Pati Akerman, Academic Director for the fashion programs at The Illinois Institute of Art – Schaumburg.  “We saw a record number of applicants enter last year’s competition. There are so many wonderful fashion courses in high school today, and many students see a career in this industry within their reach.”  

The competition consists of two categories: 1) Fashion Design and 2) Fashion Marketing & Merchandising and Retail Management. The grand prize winner in each category earns a full-tuition scholarship to an Art Institutes school to study in a fashion program.  Each grand prize winner, in partnership with Seventeen Magazine, also receives a trip to New York City to attend a Fashion Week show, attends a “meet and greet” at Seventeen Magazine’s offices, lunches with a Seventeen Magazine Style Pro and receives a $500 shopping spree. 
 
In this year’s Passion for Fashion Competition, students will be asked to create an original “evening wear” design for the Fashion Design category or an original Fashion Marketing, Merchandising or Retail Management plan for the corresponding category. 
To be eligible, students must be a senior in high school, set to graduate in 2010, complete an Entry & Release Form, have a minimum cumulative G.P.A. of at least 2.0, write a short essay describing their interest in fashion and submit a finished, originally designed evening wear garment and process book for the Fashion Design category or a create a product or plan for the Fashion Marketing & Merchandising and Retail Management category (for complete details, please visit www.artinstitutes.edu/pr.aspx?ID=p4f1000).

Deadline for entries is November 20, 2009.  For more information on how to enter The Art Institutes Passion for Fashion Competition and for official rules, visit www.artinstitutes.edu/pr.aspx?ID=p4f1000 or contact an admissions representative at The Illinois Institute of Art – Schaumburg at ILISAdmissions@aii.edu or 800.314.3450. More information about available fashion programs is located at www.artinstitutes.edu/schaumburg.

The Illinois Institute of Art — Schaumburg

1000 N. Plaza Drive, Suite 100  Schaumburg, IL 60173-4990 • 1.847.619.3450 • 1.800.314.3450