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Events

“Connect, Communicate, Collaborate” - Branding and Marketing That Works for Photographers and Creatives

4/28/2012


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DATE:  Saturday, April 28th  
TIME:  10 AM to 5 PM  
LOCATION:  The Art Institute of Seattle, 2323 Elliott Avenue, Seattle  98121

Speakers

  • Bill Cramer, CEO & Founder, Wonderful Machine
  • Eric Baumgartner, Chief Creative Officer, VML/Wunderman
  • Nadine Stellavato, Co-Owner, Lost Luggage
  • David Wentworth, Photographer, Zulily
  • Max Kaiser, Director, Hand Crank Films
  • Barbara Kinney, Barbara Kinney Photography
  • Michael Clinard, Editorial & Commercial Photographer
  • Additional Speakers will be added prior to the event!


Workshop Overview:    Photographers and filmmakers face a daily challenge: How do I get my work in front of qualified buyers who have the power to hire me or license my images? Which format works best: Print, Digital, Mobile? Where should I advertise? How can I get my message to break through?

Conversely, Creatives - art directors, editors, designers, producers - are faced with a similar challenge every day: Where can I find the right talent to execute this campaign? Where should I search to find the best image for this project? Should I call in portfolios or start searching the web? Who can I trust?

The American Society of Picture Professionals (aspp.com) will bring together Seattle's creative community for a day of conversation and engagement with the goal of developing a mutual understanding of how artists and image buyers can connect, communicate and collaborate.

CONNECT:
We’ll explore how “Image Makers” are connecting with “ Image Buyers” and getting their work to be considered in the right format and at the right time. Creatives will share how and when they want to hear from image makers and what they look for to make a great first impression.

COMMUNICATE:
Once buyers and sellers establish a connection, we’ll review best practices to learn the most effective communication tools: Print, Web, Social, Email, Phone (remember that?). Creative pros will share which campaigns and marketing programs deliver the best results. We’ll also hear from image buyers the campaigns and marketing programs that make the best impression and what they DON’T want to see.

COLLABORATE:
Okay, so once you get your work in front of Creatives, does your website make it easy for buyers to see/find/explore what you have to offer? What functionality do buyers value? Which can they do without? We’ll look at website design--- from photo buyers’ perspective--and learn what they value most in an online portfolio.

The fee is $10.00. Registration is required. For more information, visit http://www.aspp.com/index.php/chapters/westcoast

All workshops are conducted at The Art Institute of Seattle, are non-credit bearing, and do not transfer into any of the programs offered at The Art Institute of Seattle.

The Art Institute of Seattle

2323 Elliott Avenue, Seattle, WA 98121-1642
1.206.448.6600 • 1.800.275.2471
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