Projects deal with the basic theories of color contrast and harmony with a focus on the use of color in illustration and design. Techniques and uses of paint, colored pencil, and other media are examined.

Prerequisites: None

Students learn competency in visualization and drawing techniques through exercises and projects that focus on new ways of seeing proportion, lighting, and perspective. Through the use of materials such as pencil, charcoal, markers, and other media, students translate ideas into the visual elements of design.

Prerequisites: None

This course provides an introduction to the Macintosh laptop environment, including professional computer usage, file management and protocol, and an overview of the Internet as a research tool.

Prerequisites: None

Application of design elements and principles to compositions and layouts, to create effective graphic design. Course includes a basic introduction to classic design theory and the use of production tools to produce graphic elements with the technical precision of a professional graphic designer. One project from Design I is incorporated into Electronic Production I.

Prerequisites: None

Focus is given to the integration of text and graphics using InDesign®. Students develop digital design skills and are introduced to photo image manipulation using Photoshop®. Course includes use of scanning devices.

Prerequisites: None

Students learn the use of the letterform as an artistic and communication element, as well as technical specifications of type for production and graphic design.

Prerequisites: None

Working in creative teams, students practice brainstorming, creation, and presentation of advertising campaigns aimed at specific target markets and done for actual clients. Coursework introduces the various mass media used by the advertising industry. Emphasis is placed on concept development for a comprehensive advertising campaign. One project is incorporated into Electronic Production II.

Prerequisites: GR210

Emphasis is placed on the conceptualization of computer illustration techniques using Illustrator, and their implementation in page layout.

Prerequisites: GR220

Emphasis on the conceptualization and illustration techniques used in advertising and publication design. Some work concentrates on the study of face and figure as used in graphic design.

Prerequisites: GR120

The advanced use of design techniques and skills to convey ideas in specific applications such as ad layouts, posters and billboards, brochures, and combined graphic packages for business. Emphasis is on applying client marketing objectives to create designs which communicate to specific target audiences.

Prerequisites: GR310

Advanced computer techniques are used to produce professional level production work. Students will learn to translate hand-rendered design and illustration into finished product. A course project is combined with a final illustration from Illustration I and a Design III project.

Prerequisites: GR320

Focus is on visualizing and developing designs in multiple dimensions. Projects include design of dimensional illustration, packaging, signage, and trade exhibits, and also practice with basic model construction techniques.

Prerequisites: GR210, GR310, GR410

Expanding on previously learned typographic principles and techniques, students create projects with letterform, image, and language as primary concerns.

Prerequisites: GR230

Continued use of the computer as a production tool to execute design. Focus is placed on expanding work from Illustration II and Typography II into electronically produced finished product in the form of advertisements, brochures, newsletters, or posters.

Prerequisites: GR420

Advanced exploration of tools and media used in contemporary illustration. Major emphasis is on graphic and realistic illustration used in professional design.

Prerequisites: GR330

Projects concentrate on preparing illustration and design projects for maximum reproduction quality. Printing processes, paper, and special finishing techniques are also covered.

Prerequisites: None

Advanced computer techniques are used to apply design principles to moving images. Work focuses on concept development and production of electronic presentations for web pages.

Prerequisites: GR520

Advanced use of graphic design elements in the development of corporate communications and identity programs. Course projects include work on full, integrated design campaigns that cover annual reports and multiple use of trademarks. A project overlaps with Image Production.

Prerequisites: Completion of Graphic Design courses through fifth term.

This course prepares students for the transition from student to design professional. Career options are explored, and students set goals for individual career paths. Emphasis is placed on developing and presenting a portfolio that is targeted to the job search. Students develop a job search strategy with the assistance of the Graduate Services Department. Emphasis is placed on developing interview techniques, and preparing résumés and portfolios. Career paths and options are explored in depth through lecture, guest speakers, and research.

Prerequisites: None

Students are introduced to a wide spectrum of communication tools that include creative and expository writing, research, and peer evaluations. Class work will use these tools to facilitate such areas as time management, goal setting, critical thinking, and self esteem.

Prerequisites: None

An introduction to the various strategies for overcoming communication apprehension and gaining confidence for effective public speaking is covered in this course. The skills learned are applied in other courses for client presentations and demonstrations.

Prerequisites: None

Students study the historical influences and design movements from the late 19th century to the present. This course includes an overview of film history through the examination of cinematic achievement.

Prerequisites: None

Marketing is designed as an overview and introductory course to the marketing field and for all Art Institute majors to work in diverse teams. As a class, we will explore the meaning of marketing in a free market economy, environmental influences, and tracking trends for decision making. We will learn marketing fundamentals, market research, consumer behavior, market segmentation, and marketing mix decision variables (produce, price, placement, promotion). We will broaden your thoughts on marketing to appreciate the significant role it will play in your professional lives, and with good practice, to be able to prepare a marketing plan.

Prerequisites: None

This survey course covers the principles of traditional psychology that include perception, motivation, intelligence, memory, abnormal psychology, and personality.

Prerequisites: None