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Ai LIVE: Veteran Reporter Jovita Moore Discusses Broadcast Career

Veteran news anchor Jovita Moore is the focus of this edition of Ai LIVE—which delves into how the pandemic impacted her newsroom and how students potentially can get a foot in the door to pursue a career in journalism. Hosted by E. Vincent Martinez, the segment also touches on the importance of community service and diversity on the airwaves.

Moore is a multiple-Emmy-winning reporter recently inducted into the National Academy of Television Arts & Sciences’ prestigious Silver Circle. A mainstay on Atlanta’s WSB-TV, she shares how the station had to adjust when the pandemic began. “Anchors, directors, and engineers were the only ones not working from home,” she says, adding that as few as six people were putting on a full newscast. In between broadcasts, those in the newsroom remained socially distanced and communicated with their larger staff via conference calls and online meetings. During this time, Moore balanced her responsibilities as a parent—helping her kids with online learning—with her role at the TV station.

Her multi-tasking and commitment to service are also discussed. Moore notes that when she started her career in the early 1990s, she quickly learned the value of giving back. She tells the story of being asked to serve as a “Big Sister” to a child who needed a positive role model in her life. Knowing that the young girl looked up to her, saw her on TV, and aspired to be successful inspired Moore to step into the mentorship role. Today, she continues her community service, sitting on a number of boards in the Atlanta area.

To conclude the segment, Martinez introduces student questions—asking how current students potentially could gain access to internships or industry opportunities. Moore mentions that the pandemic has tightened budgets and emphasizes the importance of networking. “Look for opportunities where you can intern. That will help you [to] develop your writing and reporting skills.” She encourages students to become good storytellers and recommends getting involved with local, specialized groups that have industry connections.

She adds that finding a mentor and making your own opportunities are key to success in any career path.

Are you inspired by Jovita Moore’s community service and professional path? Then learn more about programs that can prepare you to pursue a role in the broadcast industry. The Art Institutes offers programs in Digital Filmmaking & Video Production, Audio Production, and Digital Photography. Browse online today to see where our programs can take you.