Colorado’s Josh Nathan Talks Small Business Saturday
December 21, 2016
Josh Nathan, general education faculty member, The Art Institute of Colorado, was interviewed by the Zing blog from Quicken Loans about Small Business Saturday—and how shopping locally can make a big impact this holiday season.
Understanding why it’s easier to see your dollars make a difference if you shop locally was a focal point of the Shop Small Campaign. The Saturday after Thanksgiving, consumers are encouraged to support local companies to kick-off the holiday shopping season. While large corporations tend to make the headlines for job creation, you may be surprised to discover just how much opportunity the little local companies create.
“Profit with a premium paid to customer service is not usually seen in chains, which so rarely responds to the cries, desires, and needs of the community,” commented Nathan. “These types of local businesses respond in ways that engender intrinsically motivated support despite possibly higher costs. The less overt focus on the bottom line is often what makes these businesses stand tall, even in an age when profit margins are slim.”
As a participant in last year's Small Business Saturday, and with the recent launch of his children's book Too Mad to Trust, Nathan was happy to provide feedback on the reasons why shopping local tends to form an enriching feedback loop for both parties.
Read the article here: https://www.quickenloans.com/blog/small-business-saturday-impacts-local-economy
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