Student Ivan Preciado Provides An Insider View of MAGIC 2018

By: Desiree Massei

February 20, 2018

This is Ivan's first-person account of his time at the MAGIC fashion convention. He is working toward a Bachelor of Science in Graphic & Web Design at The Art Institute of California—Inland Empire, a campus of Argosy University.

Magic Fashion Show 2018 Cover

My experience at MAGIC 2018 was jaw-dropping to say the least. I learned how the fashion industry drives global economic growth, different ways to generate revenue for one's self, and how advanced technology is being integrated with fashion. 

MAGIC provided a front-row seat to observe million-dollar deals being made. I learned everything from the industry lingo to performance and contract agreement by observing professionals in the arena. 

I was also able to attend workshops on licensing, where I learned that licensing a design could result in a large payout. If you have a series of pattern designs that you want to put onto clothes (or carpets, dishes, pots, pans, or shower curtains), doing it yourself may be very costly. This makes it difficult to move forward-but licensing artwork to a large company means that that corporation covers the production expenses. The artist is paid through a royalty check.  

I had the opportunity to listen to industry professionals including vice president of Levi's, James Curleigh, talk about industry standards and brand strategy, start-up, maintenance, and loyalty. He also talked about integrated marketing campaigns and hi-tech integration into modern fashion. 

As a student, it's not always evident that our classwork translates into what we'll experience in the real world. But hearing an industry expert emphasizing the same things I'm learning in class reassured me that my educational path is spot on.

MAGIC is more than a fashion convention. It's a learning experience people of all majors can dig into and gain insight from.

The Art Institute of California—Inland Empire offers fashion programs in Fashion Design and Fashion Marketing & Management. To learn more about the programs and what you can do with a degree in fashion, please visit the school's website.

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By: Desiree Massei

February 20, 2018