Nashville’s Sarmento Designs “Real Talk” Greeting Cards
December 20, 2016
Lisa Sarmento, design instructor, The Art Institute of Tennessee-Nashville, a branch of The Art Institute of Atlanta, is designing greeting cards in her spare time. Sarmento talked about her greeting card designs with The Tennessean’s Brad Schmitt, explaining that her greeting card business was inspired by the loss of her mother in 2011.
She explains that the cards she received after her mother’s death were hard to take—with messages that didn’t hit the mark. Sarmento decided to start making her own cards. The first card she made simply read: “This sucks.”
Sarmento’s real talk cards are now available through Etsy and retail outlets. Sarmento is selling about 3,000 cards a week in her family business. Her 16-year-old son, Michael, who has autism, also works for the family business.
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