What was supposed to be a practice of skills quickly moved into a marketing initiative
January 6, 2015
Students at The Art Institute of California - San Francisco, a campus of Argosy University and DSW San Francisco joined together this season to create a magical holiday window display located in Union Square. What was supposed to be a practice of skills quickly moved into a marketing initiative, increasing foot traffic for the retailer.
According to the Union Square Association Business Improvement District, on average “5,276 pedestrians were recorded in Union Square on a busy shopping day. This figure dwarfs other high-volume pedestrian streets in San Francisco: It is almost double the number recorded on Market Street‘s peak hour between 4th and 5th Streets.” Based on these figures, the window will gain a vast amount of exposure from a wide range of demographics during this winter holiday season.
The students created a display that celebrates “Holiday Dreaming” as the installation features dangling designer shoes displayed in a winter woodland scene.
The team of students really enjoyed being able to work with DSW. They were able to broadcast their personal skills as visual merchandisers and explore another side of visual merchandising.
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