Worked to Rebrand NBA’s Charlotte Hornets After Team’s Name Change

By: Amanda Ray Filed under: Gaming & Technology

April 7, 2015

NBA Basketball Graphic Design Industry

A bona fide sports enthusiast with a creative bent, Ashley Mulready’s graphic design talents landed her positions with the Chicago Bears and Kansas City Chiefs. Today, she’s working as a graphic designer for the Charlotte Hornets.

Ashley is responsible for all creative designs on and off of the courts and for ensuring that the designs meet the professional standards set by the NBA. She’s also excited to have worked on the Hornets’ renaming and rebranding initiative. “Most designers only dream of doing something on this scale. It’s been a long road plenty of hard work, but it has been so rewarding.”

Ashley interned with the Chicago Bears while she studied graphic design. She knew that getting into the industry would be extremely competitive and used her experience, skills, and networking to her advantage. Her subsequent work with the Chicago Fire soccer team built her experience within the competitive sports industry. “Things started to change for me. I had more experience in the graphic design field and I just needed someone to take a chance on me.” 

Now working within the NBA, she says that the environment is very fast paced. “It’s great being able to bounce ideas off of other people who are very talented and understand a designer’s language.” Ashley says that her education provided hands-on knowledge that’s helped her in her career. She’s also proud that she was able to find success in the male-oriented field of sports. 

Ashley Mulready

2006, Bachelor of Fine Arts, Graphic Design, The Illinois Institute of Art—Schaumburg

Graphic Designer, Charlotte Hornets

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