Art Institutes

Fashion Marketing& Management School

Prepare for a business career in the fast-paced fashion world.

I stand out for my style—and my strategic thinking.

You love fashion, and you’ve got a knack for numbers and strategy. You have the creativity and vision to think up unique concepts, services, and products that can appeal to customers and drive fashion sales in-store and online. You have the tenacity to set goals and get things done, and you understand the power of working with the right team of people to produce amazing results.

At our Fashion Marketing & Management school, you can hone your business and industry savvy, as you study everything from fashion trends to financial management. We’ll test your abilities and your commitment. If you stick with it, you’ll be ready to claim your spot in the competitive world of fashion.

I want to learn all that you can teach me.

Our Fashion Management & Marketing degree programs prepare you for developing, analyzing, and implementing strategies to build fashion brands. You’ll explore the complex subjects of consumer behavior, marketing, buying and merchandising, inventory control, cost analysis, and business ownership. You can learn how to use industry-standard software for everything from managing social media to creating print ads to designing a store plan and layout from scratch.

Just like you will on the job, you’ll collaborate with other talented, creative problem-solvers within your field, along with those in fashion design, photography, film and video production, and more—forming professional connections that could benefit you down the road. You’ll even team up to host a fashion show, including selecting a venue, hiring models, perfecting the set design, promoting the event, and more.

I’m ready to make fashion my business.

At The Art Institutes, we provide mentoring and real-world fashion management and marketing experience, with faculty* who’ve worked in the field, internship possibilities at successful businesses, and courses that help you create a standout professional portfolio. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you.

As a graduate, you’ll be equipped for diverse fashion industry roles in marketing, advertising, event planning, retail management, and more. Choose a school below to learn more about our Fashion Marketing & Management degree programs and our simple processes for applying and enrolling.

Latest happenings

Shaye Strager

Fashion



Ai LIVE: Owner of Strager Style, Shaye Strager, Chats about Fashion

Owner of Strager Style, Shaye Strager, joins Ai LIVE as she shares her story of how she got started in the industry and her advice on starting out.

Chris Wanlass

Fashion



VP/GM for Nordstrom Chris Wanlass Talks about his Journey

From working in the stock room to Vice President and General Manager, Chris Wanlass shares his journey and his advice in this edition of Ai LIVE.

Students in front of step and repeat at New York Fashion Week



Miami Students Herrera & Barzaga Take on New York Fashion Week

Francys Herrera and Alejandro Barzaga, Bachelor of Arts in Fashion Design students at Miami International University of Art & Design, made big impressions during the 2022 New York Fashion Week.