Art Institutes

Fashion Marketing& Management School

Prepare for a business career in the fast-paced fashion world.

I stand out for my style—and my strategic thinking.

You love fashion, and you’ve got a knack for numbers and strategy. You have the creativity and vision to think up unique concepts, services, and products that can appeal to customers and drive fashion sales in-store and online. You have the tenacity to set goals and get things done, and you understand the power of working with the right team of people to produce amazing results.

At our Fashion Marketing & Management school, you can hone your business and industry savvy, as you study everything from fashion trends to financial management. We’ll test your abilities and your commitment. If you stick with it, you’ll be ready to claim your spot in the competitive world of fashion.

I want to learn all that you can teach me.

Our Fashion Management & Marketing degree programs prepare you for developing, analyzing, and implementing strategies to build fashion brands. You’ll explore the complex subjects of consumer behavior, marketing, buying and merchandising, inventory control, cost analysis, and business ownership. You can learn how to use industry-standard software for everything from managing social media to creating print ads to designing a store plan and layout from scratch.

Just like you will on the job, you’ll collaborate with other talented, creative problem-solvers within your field, along with those in fashion design, photography, film and video production, and more—forming professional connections that could benefit you down the road. You’ll even team up to host a fashion show, including selecting a venue, hiring models, perfecting the set design, promoting the event, and more.

I’m ready to make fashion my business.

At The Art Institutes, we provide mentoring and real-world fashion management and marketing experience, with faculty* who’ve worked in the field, internship possibilities at successful businesses, and courses that help you create a standout professional portfolio. Here, you’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you.

As a graduate, you’ll be equipped for diverse fashion industry roles in marketing, advertising, event planning, retail management, and more. Choose a school below to learn more about our Fashion Marketing & Management degree programs and our simple processes for applying and enrolling.

Latest Happenings

Neil COhen Fashion
Ai LIVE: Neil Cohen’s Tips on Styling, Building Brand Relationships

During fashion stylist Neil Cohen’s 35-year career, he’s worked with well-known brands, celebrities, and models. On Ai LIVE, he talks about the styling process and his family’s connection to fashion.

Read More

Ai Live logo
Ai LIVE: your resource for industry insights, career path info

Ai LIVE is an online mix of communication, entertainment, and instruction that builds upon your education with a library of fun, informational, industry-relevant shows about creative careers.

Read More

RuBen Permel Fashion
Ai LIVE: RuBen Permel Talks Costume Design, Fashion Career

In this segment of Ai LIVE, host E. Vincent Martinez speaks with costume designer RuBen Permel about his career in fashion and art, advice for current students, and path to success.

Read More