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Fashion Marketing

It starts with the fundamentals of marketing, retailing, and business—then gets you inside the heads of consumers and in tune with the next trends.

The fashion world needs your talent.

Your opportunity begins with an education that starts with the fundamentals of marketing, retailing, and business, then gets you inside the heads of consumers, in tune with the next fashion trend.

Fashion Marketing students working

What you can learn

You’ll be taught by experienced instructors as you build on your knowledge through areas including…

  • Sales and event promotion
  • Consumer behavior
  • Textiles
  • Brand marketing
  • Global marketing
  • Visual merchandising
  • Retail operations and technology
  • Retail buying
  • Media planning and buying
  • Apparel evaluation & production
  • Business management
  • Product development
  • Financial management
  • Merchandise management
  • Public relations
  • Advertising
  • Entrepreneurship
  • Trends and concepts in apparel
  • Event planning & promotion
Fashion Marketing students drawing

The next application deadline is

May 6, 2016

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What do I do next?

  • Explore Locations that offer this program
    The following locations offer this program:

    Explore Locations
  • Request a Brochure I want to learn more
  • Chat with a representative
  • Apply Now I'm ready

See the work of our students

See the work of Rachel Schmacker

Explore work shared by students, alumni and faculty on The Art Institutes Portfolios site-an exclusive network of our creative community.

See portfolio work »
See the work of John E. McDonald

Connect with current students to see what they're working on and find out what's going on at our campuses!

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Notable alumni

Learn more from some of our grads who’ve made a name for themselves as they talk about their education, their careers, what Creativity for Life means to them, and their advice for aspiring creative professionals.

Explore all of our Alumni
Diana Gormley

Diana Gormley

Director, Donna Baldwin Agency/Revolution Management

Read Diana's story
Nicole L. Merrihew

Nicole L. Merrihew

Promotional Agent, Donna Baldwin Modeling Agency

Read Nicole's story
Jennifer Traup

Jennifer Traup

Owner, Next to New Fine Clothing

Read Jennifer's story
Blair Ritchey

Blair Ritchey


Read Blair's story
Emily Schultz

Emily Schultz

Business Analyst, Shopko

Read Emily's story

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Interested in programs in the area of Fashion Marketing?