Advertising

I want to compete in the marketplace of ideas.

Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running all all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.

*Credentials and experience levels vary by faculty & instructors.

Degrees Offered

Bachelor of Arts in Advertising

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Arts in Advertising

Outcomes

See ge.artinstitutes.edu/programoffering/168 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Diploma in Advertising Design

Quarter Credit Hours:
40
Timeframe:
4 Quarters

Gainful Employment

Outcomes

Diploma in Advertising Design

Outcomes

See ge.artinstitutes.edu/programoffering/169 the program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

View Academic Catalog

Classroom Experience

I want to use both sides of my brain.

To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from online marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the program that interests you.

What Will I Study?

I'm ready to build brands. Starting with my own.

From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:

  • Copywriting
  • Digital Illustration
  • Storyboarding
  • Concept Development
  • Online Marketing
  • Account Planning
  • Marketing Research
  • Public Relations and Promotions
  • Media Buying
  • Brand Strategy

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

Meet our Faculty

  • Lead Faculty of Interior Design Anne Holic

    Anne Holic

    Interior Design

    It's amazing to see students gain so much knowledge in a short amount of time. By the time they graduate they've acquired many professional skills and talents.

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    Anne Holic

    Was there a defining moment when you knew you were destined to become a creative professional?

    As a child, I drew all the time. In college, I took architecture and design classes. I knew that was the perfect combination of my love for art, the humanities, and the sciences. Each interior design project is a mix of designing, drawing, working with people, and watching your idea become reality.

    How do you weave your professional background into the classroom experience?

    I use my experience in both residential and commercial work every day, guiding students through projects. I use my contacts with the local design community to bring designers and architects in to meet students and review their work every quarter. And I’ve put together student work camps where we give back to the community by building at a Habitat for Humanity site for a day while learning about green architecture.

    What class assignment exemplifies your approach to teaching and mentoring?

    In my introductory Design Basics class, I teach the elements of design: form, shape, texture, etc. The first day of class we cut open fruits and vegetables and study the elements within—then we apply the same process to architecture and design. It’s all about understanding that design is all around us.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Our Interior Design students learn a lot from Graphic Design students and instructors. While they understand space planning and project design, the graphic input helps them learn to package and sell their designs. That collaboration is creating beautiful portfolios—and it’ll help my students sell their projects to clients down the road.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Many of my former students have come back to thank me for teaching them about construction. In the field, designers are in contact with engineers, architects, and contractors every day. I always stress that designers must understand general construction and speak the language of the other professionals in the field.

    What’s your one piece of advice for a student embarking on a creative career?

    Students need to find where their talents lie, whether in product design, space planning, CAD detailing, client interaction, construction oversight, fabric selection, etc. There are so many opportunities if they can perfect their talents.

    Anything else you’d like to share?

    It’s amazing to see students gain so much knowledge in a short amount of time. By the time they graduate they’ve acquired many professional skills and talents.

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  • Lead Art Foundations Faculty Jason Axtell

    Jason Axtell

    Graphic & Web Design

    Learn all you can, whatever you can, while you can. It'll only make you more viable and resourceful—that's what employers want.

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    Jason Axtell

    Was there a defining moment when you knew you were destined to become a creative professional?

    I knew early in life that drawing and painting were essential to who I was and what I wanted to do with my life. But it wasn't until my freshman year that I knew I had it in me to pursue a career in illustration and design.

    How do you weave your professional background into the classroom experience?

    In my job, I’ve had to become very resourceful and flexible as I use traditional and digital techniques to create logo designs, illustrations, digital coloring, layouts, etc. The skills and work ethic I’ve learned help me design a course load of assignments that build upon and expand my student's knowledge and abilities.

    What class assignment exemplifies your approach to teaching and mentoring?

    The one I’m best known for is my “apple” assignment. I provide a step-by-step guide to illustrating an apple in Photoshop from scratch. It forces students to take the time to understand where the tools are and how to use them. It also provides a strong basis for everything else that comes later in the class.

    How do you inspire students to push themselves beyond their perceived limits?

    On the “apple” project, for example, students who stick with it realize they have what it takes to work with this complex program.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Art and creativity are subjective. Everyone approaches their chosen profession, discipline, and techniques in different ways. Having a class of people who are all there to learn something unique to their field helps everyone gain a broader understanding of color, drawing, and computer programs by watching how others work out a problem or assignment.

    What’s the most critical advice you would offer any student embarking on a creative career?

    Be punctual. You’ll earn a poor reputation in the creative community if you can’t deliver what you promise, on time. Beyond that, I encourage students to practice and learn everything they can while in school. Learn all you can, whatever you can, while you can. It’ll only make you more viable and resourceful—that’s what employers want. And learn more than just techniques and tools—learn about yourself. How do you work? What are you capable of doing?

    Anything else?

    This is the most rewarding and fulfilling job I've ever had. I inspire others and myself at the same time. I surround myself with like-minded individuals who keep me motivated, ambitious, and honest.

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  • Nina Thirakul

    Fashion Marketing & Management

    Always be hungry for knowledge. That hunger is what keeps us competitive.

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    Nina Thirakul

    Was there a defining moment when you knew you were destined to become a creative professional?

    I realized that I was an effective teacher when my students told me that I prepared them well to conquer their jobs, the competition, the industry, and their fears.

    How do you weave your professional background into the classroom experience?

    My background is in fashion design, from an internship with a London fashion designer to ten years with the House of Chanel, and I build that experience into my lectures. My students enjoy the stories and, more importantly, they get to see how textbook material relates to real-life situations. And they see me as a real person who has credibility both as their instructor and as an industry insider.

    What class assignment exemplifies your approach to teaching and mentoring?

    One of the most rigorous final projects is for my Trends and Concepts class. Students must research and analyze 24 trends. Parts of the assignment are due at various times, and I provide feedback for each write-up and every trend analysis. Students learn that when they submit work on time, they can use the feedback to make corrections as they finalize projects. I encourage students to be proactive about their learning and work, to learn good time-management skills, and work hard to be the best they can be.

    How does collaboration contribute to students’ success—particularly when students from various programs work together?

    Working with students from other programs is valuable on many levels. They get to see the talents and skills of others as they accomplish a task together. And it forces them out of their comfort zone, beyond their circle of friends and their field of study.

    What’s the most important thing you impart to students to help them succeed in class and the real world?

    Be honest: To yourself, your peers, your instructors, family, friends, everyone. Be honest to your craft. Hold yourself to the highest standard. Don’t settle for less.

    What’s the most critical advice you would offer any student embarking on a creative career?

    If you want to be the best artist you can be, put in the time to perfect your skills. Always be open to learning new things, and always be hungry for knowledge. That hunger is what keeps us competitive.

    Anything else you’d like to share?

    I love my job. It provides a true sense of happiness when I can make a difference in my students’ lives.

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Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008