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Course Listing

Advertising
Bachelor of Arts
Published June 1, 2016
This program can be completed on ground or online.

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/168 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Program Courses

ADVB101 Fundamentals of Advertising
ADVB201 Fundamentals of Marketing
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB101 Applications & Industry
GWDB102 Rapid Visualization
GWDB103 Digital Illustration
GWDB112 Typography - Traditional
ADVB204 Consumer Behavior & Persuasive Sales Technique
ADVB207 Creative & Strategic Planning
ADVB208 Principles of Marketing Research
ADVB214 Advertising Copywriting
ADVB307 Brand Strategy
ADVB328 Public Relations
GWDB111 Introduction to Layout Design
GWDB113 Fundamentals of Web Page Scripting
PHOB101 Principles of Photography
ADVB215 Advertising Storyboarding & Scriptwriting
ADVB302 Introduction to Advertising Campaigns
ADVB303 Interactive Advertising
ADVB308 Account Planning
ADVB338 Media Planning
GWDB223 Intermediate Web Page Scripting
GWDB305 Art Direction
Program Elective I
ADVB402 Advanced Advertising Campaign
ADVB406 Internship or Program Elective V
ADVB409 Portfolio Presentation
ADVB419 Portfolio II
Program Elective II
Program Elective III
Program Elective IV

GENERAL EDUCATION COURSES AND ELECTIVES

EN101 English I
EN102 English II
MT112 Or MT113 College Geometry Or Ideas in Mathematics
ADVB205 History of Advertising
COM105 Public Speaking
PS101 Introduction to Psychology
HA222 Art History II: The Art of the Medieval & Renaissance
HA223 Art History III: The Art of the Modern World
HU305 Critical Thinking
HA305 History of Contemporary Art: 1945 to Present
General Education Elective

TOTAL CREDITS REQUIRED FOR GRADUATION 180

Program Electives

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Note: The Art Institute of Washington (a brand of the Art Institute of Atlanta) reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.