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Grammy Award-Winning Producer Highlighted for His Contributions of Establishing a Gateway for North Carolina’s Hip Hop Scene

Established in 1949, The Art Institute of Atlanta has a rich history of providing career-focused education and preparing students to enter the business world as creative professionals. Our alumni never cease to amaze us with the outstanding work they do in the industry and community. They exemplify being the exception of the norm to continuously build their brand and set the bar within their respective industries. One such example is Andreo “Fanatic” Heard (1987, Music Production, Diploma).

Heard was one of few music producers and artists who jumpstarted and introduced the hip hop scene in Greensboro, NC in the 1980’s. It was a time where the hip hop genre was not on mainstream radio, but aired selectively on college radio. Before landing a role with Payroll Records, Heard paved his way through the music industry while learning the art of producing from known artists of the time—Eddie F of Heavy D and the Boyz and Biz Markie. To enhance his skillset, Heard pursued his education and graduated from The Art Institute of Atlanta.

Heard has an impressive portfolio of work, including with music icons such as Michael Jackson, Will Smith, Beyonce, and Boyz II Men. In 2003, he received a Grammy Award for his work on Beyonce’s “Dangerously in Love” album. 

Click here to read more about Heard’s story and influence in hip hop.