Course Listing

Fashion Marketing & Management
Bachelor of Arts
Published January 1, 0001

Student Learning Outcomes

Program Courses

ADVB201 Fundamentals of Marketing
FADB103 Textile Fundamentals
FADB111 Survey of the Fashion Industry
FADB207 Early History of Fashion
FADB308 Fundamentals of Business
FMMB101 Introduction to Retailing
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
ADVB204 Consumer Behavior & Persuasive Sales Techniques
ADVB307 Brand Strategy
ADVB407 E-Commerce Strategies & Analytics
ADVB208 Trends & Forecasting
FADB217 Modern History of Fashion
FMMB201 Merchandising Math
FMMB202 Visual Merchandising
FMMB211 Retail Buying
GWDB103 Digital Illustration
ADVB328 Public Relations
ADVB348 Leadership & Organizational Behavior
FMMB218 Human Resource Management
FMMB221 Merchandise Management
FMMB301 Elements of Retail Logistics & Distribution
FMMB302 Global Marketing
FMMB303 Apparel Fit & Construction Evaluation
FMMB312 Fundamentals of Fashion Styling
FADB312 Sourcing & Technical Design
FMMB203 Event & Fashion Show Production
FMMB406 Internship
FMMB408 Entrepreneurship
FMMB409 Portfolio I
FMMB419 Portfolio & Professional Development

General Education

EN101 English I
EN102 English II
MT113 Ideas of Mathematics
COM105 Public Speaking
PS101 Introduction to Psychology
EN305 Professional Communications
HU305 Critical Thinking

Program Electives

Program Elective I
Program Elective II
General Education Elective I
General Education Elective II
General Education Elective III
General Education Elective IV
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Note: The Art Institute of Atlanta reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.