Advertising

I want to compete in the marketplace of ideas.

Every brand, big and small, has a story to tell. They need creative people who can tell those stories in interruptive and compelling ways. If that sounds like a job for you, an ad agency or marketing department may be in your future. This is fast-paced industry that demands original ideas, killer concepts, and spot-on execution. And if your passion alone doesn't have your mind running all all cylinders, the fierce competition for jobs, projects, and clients will. In our Advertising degree program, you’ll explore ways to grab the attention and imagination of the right audience at the right time with the right appeal—from mass marketing to tailoring social media messages. Whether you choose the creative or business side of this competitive industry, you’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* who know this isn’t a profession for the faint of heart.

*Credentials and experience levels vary by faculty and instructors.

Degrees Offered

Bachelor of Arts in Advertising

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor of Arts in Advertising

Outcomes

See ge.artinstitutes.edu/programoffering/305 for complete Gainful Employment information for this degree.

View Academic Catalog

Classroom Experience

I want to use both sides of my brain.

To make it in the advertising world, you’ll need to think both strategically and creatively. You’ll need a well-rounded education that gives you the whole picture. After your introduction to basics like color theory and typography, you’ll work through courses ranging from copywriting to account planning, from online marketing to media buying. You can explore areas like concept development, brand strategy, marketing research and public relations. You’ll have the opportunity to use relevant technologies that include design software. The idea is to help you develop the skills to communicate verbally, visually, interactively, and effectively—no matter which side of the business you end up pursuing. See our gainful employment pages for possible careers that match the program that interests you.

Meet Our Alumni

  • Art Institute of Atlanta alumni Adam Halberg

    Adam Halberg

    Culinary Arts , 2000

    "Nobody is going to make it easier or harder for you. Success comes from within. You must push yourself."

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    Adam Halberg

    Senior Vice President - Culinary for Barteca


    Adam Halberg is a senior vice president - culinary for Barteca, a company that designs stylish, fun, and accessible restaurants. He works at the company’s Connecticut headquarters and oversees all culinary operations for the company’s “Bartaco” and “Barcelona Wine Bar & Restaurant” locations. Adam’s tip for a successful restaurant is to build a team of talented, creative people. “Give them rules and then challenge them to break those rules.”


    Adam says that every job he’s held brought benefits to him as a culinary artist. He urges budding chefs to understand the commitment needed to succeed in this industry, adding that restaurants do not allow for complacency, because complacency leads to slips in quality. “Nobody is going to make it easier or harder for you. Success comes from within. You must push yourself.”

    Adam, who in 2000 earned an Associate in Arts in Culinary Arts from The Art Institute of Atlanta, says that his culinary education provided solid exposure to a wide range of culinary traditions and techniques. Today, he is fortunate to work with colleagues who, like him, constantly strive for excellence. “There are a limited number of people who can completely and consistently self-motivate. Working with a dynamic team helps everyone, including me, [to strive] to do better.”

    See http://ge.artinstitutes.edu/programoffering/310 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. Read More...
  • The Art Institute of Atlanta alumni Jamika Pessoa

    Jamika Pessoa

    Culinary Arts , 2004

    "My education prepared me with the knowledge and confidence to go out into the culinary world and find my niche."

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    Jamika Pessoa

    Field Correspondent for ABC TV's "The Chew"


    Working as a field correspondent for ABC TV’s daytime food talk show “The Chew,” Jamika Pessoa travels across the country to highlight culinary events, restaurants, foods, and food trends. She also cooks and reports on-air. “I enjoy being able to make people smile with my food and charm,” she says.

    Because she is in the process of building her own brand, Chef Jamika is inspired by celebrities including Rachael Ray, Martha Stewart, and Oprah Winfrey. In addition to her work on “The Chew,” Jamika was a contestant on “The Next Food Network Star, Season 5.” She’s also served as a host on TLC’s lifestyle show “Home Made Simple” and has been a guest on “The Today Show” and “The Rachael Ray Show.”

    Jamika also owns her own business, working as a personal chef. In 2004, she earned an Associate of Arts degree in Culinary Arts from The Art Institute of Atlanta—and she believes that her education helped her to succeed in the industry. “My education prepared me with the knowledge and confidence to go out into the culinary world and find my niche.” She recommends that budding chefs seeking the limelight work hard to achieve their goals. “I did not start here. It takes a lot of humility, hard work, patience, and determination to get here. I always have to look for ways to stand out among others.”

    See ge.artinstitutes.edu/programoffering/310 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. Read More...
  • Art Institute of Atlanta alumni Keith Schroeder

    Keith Shroeder

    Culinary Arts , 1995

    "My education opened the door to opportunities [in the culinary industry]."

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    Keith Shroeder

    CEO of High Road Craft Ice Cream & Sorbet

    Keith Schroder is the CEO of High Road Craft Ice Cream & Sorbet, located in Marietta, Georgia. He’s responsible for developing the executive team at the company and says that there is no “typical” day at his job. Keith is working toward his goal of turning the brand into a $100 million company. “That’s a stretch from where we are now but we have the talent and team to make it happen.”

    He describes the culinary industry as challenging. “You’re engaged in constant challenges—itemizing them [is difficult]. Just focus on where you want to go, and go there.” He adds that the best advice he can give to young culinary artists is to “put your nose down and refuse to quit. You [have to be] committed.”

    Keith, who in 1995 earned an Associate in Arts in Culinary Arts from The Art Institute of Atlanta, says that his education opened the door to opportunities within the culinary industry. He adds that the school’s career services department helped him to secure his first job at the local Hilton hotel restaurant. Keith believes that his work is a constant and ongoing reward. “Enjoy the challenge so you have a constant source of excitement.”

    See http://ge.artinstitutes.edu/programoffering/310 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info. Read More...
  • Art Institute of Atlanta alumni Martin Nash

    Martin Nash

    Interior Design , 1989

    "[My education] find-tuned my design skills [and exposed me] to all aspects of the design process."

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    Martin Nash

    Owner of Martin Nash Design

    Martin Nash is the owner of his own interior design firm, located in the Atlanta Decorative Arts Center. The 550,000 square foot Center is home to 60 showrooms displaying product lines including furniture, fabric, rugs, lighting, accessories, floor and wall coverings, antiques, fine art and framing, kitchens, bath, tile and stone, and home theater products. Martin works with designers and architects in the showroom selecting furniture, lighting, and art for design projects. He says that the best part of his job is working closely with talented and creative people.

    Martin is proud that his creative passion helped to change the dynamics of the Atlanta Decorative Arts Center—and the surrounding design community. When it comes to inspiration, Martin looks to nature and urban grittiness. “My hero is William Switzer.” And he recommends that current interior design students keep their options open when it comes to a specialization. “Consider the design showroom business as a viable career path.”

    Martin, who in 1989 earned an Associate of Arts in Interior Design from The Art Institute of Atlanta, says that his education fine-tuned his design skills. He believes that big trend in the industry is exposure to all aspects of the design process via digital or online catalogs. “Younger designers want their furniture and lighting resources on a computer or tablet. The showroom industry must keep up with the next generation of designers.”

    See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

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  • The Art Institute of Atlanta alumni Terry Cook

    Terry Cook

    Culinary Arts , 2012

    "The culinary world is always changing. It is our job as chefs to always be evolving our dishes."

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    Terry Cook

    Executive Chef at The Palm Restaurant

    Terry Cook is the executive chef at The Palm Restaurant in Dallas, Texas. He oversees the menu, maintains standards in the restaurant, and provides leadership to his staff. Terry also enjoys preparing special items that expand the culinary tastes of his clients. “I like to take ingredients that most people are afraid to eat and prepare them in a more accessible dish,” he says.

    A typical work day includes setting up the kitchen, preparing menu specials, and ordering supplies. Terry is proud to look back at the work he’s put into his career—and see that it’s elevated him to the position of executive chef. He recommends that current students always be open to new techniques and suggestions for growing their culinary skills.

    Terry, who in 2012 earned a Culinary Skills Diploma from The Art Institute of Atlanta, says that his education provided the skills and fundamentals that he needed in a culinary career. He encourages others to experiment with ingredients and try new restaurants. “The culinary world is always changing. It is our job as chefs to always be evolving our dishes. Try not to remain [stuck] on one trend or idea.”

    See http://ge.artinstitutes.edu/programoffering/312 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

    Read More...

What Will I Study?

I'm ready to build brands. Starting with my own.

From illustration, storyboarding and concept to strategy, research and public relations, there’s more to advertising than just creating ads. Our Advertising curriculum can take you from concept stage to market-ready professional. You'll study areas that span both the creative and business sides of the industry:

  • Copywriting
  • Digital Illustration
  • Storyboarding
  • Concept Development
  • Online Marketing
  • Account Planning
  • Marketing Research
  • Public Relations and Promotions
  • Media Buying
  • Brand Strategy

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Advertising degree program is built on our strengths in marketing, branding, and communication. It’s also built on our knowledge that there’s nothing easy about a creative career. Because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide the mentoring and real-world experience you need to prevail, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty and instructors.

 

The Art Institute of Michigan alumni Calvert Griffin [My education] helped me to learn how to be an effective teammate and work well with others. Calvert Griffin
Bachelor of Fine Arts in Graphic Design, 2014, The Art Institute of Michigan