Course Listing

Bachelor of Arts
Published January 1, 0001

Student Learning Outcomes

See for complete Gainful Employment information for this degree.

Program Courses

ADVB101 Fundamentals of Advertising
ADVB201 Fundamentals of Marketing
FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB101 Applications & Industry
GWDB102 Rapid Visualization
GWDB103 Digital Illustration
GWDB112 Typography - Traditional
ADVB204 Consumer Behavior & Persuasive Sales Technique
ADVB207 Creative & Strategic Planning
ADVB208 Principles of Marketing Research
ADVB214 Advertising Copywriting
ADVB307 Brand Strategy
ADVB328 Public Relations
GWDB111 Introduction to Layout Design
GWDB113 Fundamentals of Web Page Scripting
PHOB101 Principles of Photography
ADVB215 Advertising Storytelling & Scriptwriting
ADVB302 Introduction to Advertising Campaigns
ADVB303 Interactive Advertising
ADVB308 Account Planning
ADVB338 Media Planning
GWDB223 Intermediate Web Page Scripting
GWDB305 Art Direction
ADVB402 Advanced Advertising Campaign
ADVB406 Internship or Program Elective V
ADVB409 Portfolio Presentation
ADVB419 Portfolio II

General Education

EN101 English I
EN102 English II
MT112 or MT113 College Geometry or Ideas in Mathematics
ADVB205 History of Advertising
COM105 Public Speaking
PS101 Introduction to Psychology
HA222 Art History II: The Art of the Medieval & Renaissance
HA223 Art History III: The Art of the Modern World
HU305 Critical Thinking
HA305 History of Contemporary Art: 1945 to Present

Program Electives

Program Elective I
Program Elective II
Program Elective III
Program Elective IV
General Education Elective I
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Note: The Art Institute of Atlanta reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.