Elliot German

Fashion Marketing & Management

President and partner at Weston Carlyle, Inc.
The Art Institute of Charleston, a branch of The Art Institute of Atlanta

Elliot_German

My education gave me the correct perspective, which enhanced my affection for an industry I was already in love with. Elliot German , President and partner at Weston Carlyle, Inc.
Bachelor of Arts in Fashion Marketing & Management , 2015 , The Art Institute of Charleston, a branch of The Art Institute of Atlanta

President and partner at Weston Carlyle, Inc.

Elliot German is the president and partner at Weston Carlyle, Inc. He works as a creative and fashion director and publicist, keeping clients and their organizations visible through print and digital media. “I conceptualize and build visual content and written strategies that complement marketing and promotional goals that lead to awareness and sales.” He says that his services are carefully tailored to each client’s goals—and have been developed over years of working in the industry. “I began as an executive assistant and worked my way up through volunteering, collaborations, and finally education. Experience has been my teacher and I have worked in a variety of capacities.”

Elliot states that while school can be a challenge, dealing with the tough days prepared him for real-life work experience. He says that the most difficult decision he made in the industry was going back to school while working fulltime. “It was hard. Every class break, I was in the hallway on conference calls. [And I was away] for New York Fashion Week and still had to complete presentations to send in to instructors. There was no break! However, it taught me the value of time management, organization, when to say yes, and when to say no.”

He runs a workshop called "Challenge Has 3 Cs" and says that one of the Cs stands for Commitment. “If you can't be accountable to you, then you're already in trouble.” Elliot adds that he’s focused on making his workplace creative so that others can explore their own commitment and dedication to the industry. “Our team members are expected to cultivate and enhance our culture at all times. We are innovators, forward thinkers, and strategists who believe in working toward a shared, common goal.” Elliot mentions that networking within the industry helps to build creativity and connections.

Working from a home-based business, Elliot enjoys his flexible schedule. “I can go and come as I please and work from anywhere I choose. I can travel at any moment and take my office with me. I service a national clientele from Los Angeles to New York City—right from the comfort of my own home.”

While fashion moves fast, Elliot says that technology moves even faster. He keeps up with new trends and is always learning new techniques to keep social media working for his clients. “There's always a new app or a new website. You have to stay on top of what's hot and what's not. You have to pay attention to where your audience is positioned and not only that—you also have to engage and use it."

Prior to his current position, he worked for IMG Fashion, The Fashion Innovation Alliance, OBVIOUS Magazine, StyleHunter.com, and The Fashion 360 Conference.

Elliot, who in 2015 earned a Bachelor of Arts in Fashion Marketing from The Art Institute of Charleston, says that his education provided the degree he needed to grow his already-established fashion career. “I started in school after seven years in the fashion industry as a freelance publicist and fashion director. I went to [The Art Institute of Charleston] because I wanted a degree in my career field. [While there], I discovered much more about the industry than I ever imagined I would. I quickly found out that as much as I knew, there was twice as much that I didn't know.” He adds that learning the history of fashion helped him to connect the “why” to the “how” of fashion. “My education gave me the correct perspective, which enhanced my affection for an industry I was already in love with.”

See http://ge.artinstitutes.edu/programoffering/4567 for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.