Lea LaConia

Leah Laconia

In school, I learned the programs and gained experience. My time management improved because there wasn't any time for procrastinating and my confidence grew from the constant feedback I was receiving. Lea LaConia , Graphic Designer, East Coast AP Marketing 2017 , The Art Institute of Charleston, a branch of The Art Institute of Atlanta

2017, Bachelor of Fine Arts, Graphic Design

Creates Artwork for Promotional Products, Facebook Posts, Email Blasts

Lea LaConia is a graphic designer for East Coast AP Marketing, creating artwork for promotional products. She also adjusts prior artwork to correct file types and designs marketing materials including Facebook posts and email blasts. Prior to this position, Lea interned with the creative team at Post No Bills. “There, I learned about the business and how a creative agency works. I also created some pieces for clients.”

Lea, who in 2017 earned a Bachelor of Fine Arts in Graphic Design from The Art Institute of Charleston, says that her education prepared her well for the design industry. “I learned the programs and gained experience. My time management improved because there wasn't any time for procrastinating and my confidence grew from the constant feedback I was receiving.”

As a recent graduate, she understands the pressure of being a student, and she encourages those still in school to take breaks. “Go outside, take a walk, go to the beach. As important as your education is, so too is your mental and physical health.”

Now she is challenged to create something new every day, which can feel overwhelming. Lea balances creativity and pressure by making lists and performing tasks one by one.

“I think the level of commitment I've needed to excel is pretty high. I'm the only graphic designer in the office so my coworkers rely on me to get artwork done in a specific amount of time. I make a significant impact with the art I create because I am advertising the business to draw in more clients, and to sell products. Without creative and fresh designs with new products our clients wouldn't be kept up to date.”

She is excited to create designs that people appreciate and continue to use—from a T-shirt to a koozie. “I usually look for challenges to overcome, whether it's learning a new program or a new way to create something within Illustrator. There is still so much for me to learn just within those programs so I'm always teaching myself new things every day at work.”

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