Fashion Marketing & Management

Course Listing

Fashion Marketing & Management
Associate of Applied Science
Published June 1, 2016

Student Learning Outcomes

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  • Demonstrate knowledge and proficiency in current industry technology
  • Apply the many facets of marketing and be able to plan and implement strategies to accommodate change in the industry
  • Demonstrate knowledge of visual merchandising as a communication tool to market merchandise to the consumer
  • Apply industry standards and business concepts related to retail and fashion industries
  • Seek entry-level positions in retail or wholesale sales and management, as consultants and stylists for clothing wholesalers and as manufacturers

Program Courses

Total Credit Hours: 90
Program-Specific Credits: 66

ADVA201 Fundamentals of Marketing 3 credit hours
ADVA204 Consumer Behavior and Persuasive Sales Techniques 3 credit hours
FADA103 Textile Fundamentals 3 credit hours
FADA111 Survey of the Fashion Industry 3 credit hours
FADA208 Trends and Forecasting 3 credit hours
FADA217 Modern History of Fashion 3 credit hours
FADA308 Fundamentals of Business 3 credit hours
FMMA101 Introduction to Retailing 3 credit hours
FMMA103 Survey of Manufacturing and Product Development 3 credit hours
FMMA104 Sales Promotion 3 credit hours
FMMA201 Merchandising Math 3 credit hours
FMMA202 3D Visual Merchandising I 3 credit hours
FMMA203 Event and Fashion Show Production 3 credit hours
FMMA211 Retail Buying 3 credit hours
FMMA212 3D Visual Merchandising II 3 credit hours
FMMA406 Internship 3 credit hours *
FMMA419 Portfolio and Professional Development 3 credit hours
FND105 Design Fundamentals 3 credit hours
FND135 Image Manipulation 3 credit hours
FND150 Digital Color Theory 3 credit hours
GWDA103 Digital Illustration 3 credit hours

General Education Credits: 24

MAT100 College Mathematics
COM101 Oral Communications
PSY101 Psychology
HUM101 Introduction to Humanities
ENG104 Composition
GE2084 Writing II
ENG104 Composition
GE2084 Writing II

Program Electives

Program-Related Electives: Select One

FADA101 Elements of Garment Construction
FADA102 Fashion Illustration
FADA 402 Digital Textile Design
GWDA204 Introduction to Writing for Interactive Media
Other courses may be selected, subject to Academic Director approval, upon request.

* Minimum of 88 internship hours for the credit

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Note: The Art Institute of Charlotte reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.