Adam Clinard

Fashion Marketing & Management

Manager of New Store Openings for Soft Surroundings
The Art Institute of Charlotte, a campus of South University

Adam

[My education gave] me confidence in myself, especially in a leadership role. Adam Clinard , Manager of New Store Openings for Soft Surroundings
Bachelor of Arts in Fashion Marketing & Management , 2012 , The Art Institute of Charlotte, a campus of South University

Adam Clinard is working as the manager of new store openings for Soft Surroundings, a women’s clothing store. He is responsible for working with the company’s stores nationwide to ensure that deadlines are met, as well as providing support to new stores, from set up to grand opening. Along the way, he troubleshoots issues and maintains the company’s visual and brand standards. Adam adds that he is on the road 70% of the time.

“One of the biggest challenges in my career was getting this job,” he says. “Transitioning from store level to corporate is not easy and takes a lot of passion, dedication, and an unwillingness to [give up]. I wanted the transition. I sought opportunities. I applied myself and made it happen.” Every day, he works to prove himself in his management role—and he encourages current students to also dedicate themselves to doing a great job. “Go above and beyond all the time. Never wait for someone to tell you to do it. Just do it and do it better than anyone could ever expect.”

Adam, who in 2012 earned a Bachelor of Arts in Fashion Marketing & Management from The Art Institute of Charlotte, says that his education helped to build his management skills. He adds that being in a creative career means learning to ask questions and do the unexpected. “Being creative comes naturally for some people, for others it doesn't. Be adaptive, be open-minded, ask questions, and do the unexpected. Think outside the box and don't be afraid to ask the ‘dumb’ question, because I guarantee someone else is thinking it too, but just doesn't feel comfortable enough to ask.”

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