Course Listing

Advertising
Bachelor of Arts
Published June 1, 2016

Student Learning Outcomes

See ge.artinstitutes.edu/programoffering/227 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

1. Communication: Graduates articulate the vision behind their creative work and explain and promote their solutions to clients and colleagues. They have basic visual communication skills related to presenting products; an ability to work collaboratively in a corporate environment; and an understanding of marketing communication.

2. Context: Graduates have a broad understanding of the context in which advertising exists, including history, literature, cultural variation, psychology, logic, marketing, US and international law and regulations, and new media.

3. Theory: Graduates apply industry knowledge and critical thinking skills to analyze, develop, and implement effective advertising solutions that meet professional standards.

4. Design: Graduates develop concepts as well as analyze and incorporate aesthetics and layout in the design process for advertising campaigns and marketing communications.

5. Technology and Production: Graduates demonstrate proficiency with the tools and graphic techniques of the profession to plan and implement production of advertising media such as print collateral, audio and video spots, and Web-interactive materials.

6. Critical Thinking: Graduates articulate the vision behind their creative work and promote their solutions to design and marketing problems consistent with professional standards.

7. Professionalism: Graduates demonstrate professional presentation skills, articulation of visual problem solving, and mastery of industry standards, business practices and ethics.


Program Courses

Core Courses

ADVB101 Fundamentals of Advertising
ADVB201 Fundamentals of Marketing
ADVB204 Consumer Behavior & Persuasive Sales Techniques
ADVB205 History of Advertising
ADVB207 Creative & Strategic Planning
ADVB208 Principles of Market Research
ADVB214 Advertising Copywriting
ADVB215 Advertising Storyboarding & Scriptwriting
ADVB302 Introduction to Ad Campaigns
ADVB303 Interactive Advertising
ADVB307 Brand Strategy
ADVB308 Account Planning
ADVB328 Public Relations
ADVB338 Media Planning
ADVB402 Advanced Advertising Campaigns
ADVB406 Internship
ADVB409 Portfolio Presentation
ADVB419 Portfolio II
2 Advertising electives (8 credit hours), chosen from the following
ADVB304 Writing for Interactive Media
ADVB322 Digital Media Campaigns
ADVB407 E-Commerce Strategies & Analytics

Supporting Courses

FND105 Design Fundamentals
FND135 Image Manipulation
FND150 Digital Color Theory
GWDB101 Applications & Industry
GWDB102 Rapid Visualization
GWDB103 Digital Illustration
GWDB111 Introduction to Layout Design
GWDB112 Typography – Traditional
GWDB113 Fundamentals of Web Page Scripting
GWDB305 Art Direction
PHOB101 Principles of Photography

General Education Courses

GEN101 English I
GEN102 English II
GEN105 Effective Speaking
GEN150 Mathematical Concepts and Connections
GEN399 General Education Capstone
Fine Arts - GEN205-GEN212
Humanities & Fine Arts 200-Level Elective
Humanities & Fine Arts 300-Level Elective
Mathematics Elective
Life Science 200-Level Elective
Physical or Life Science 200-Level Elective
Physical & Life Science 300-Level Elective
Social Science 200-Level Elective
Social Science 300-Level Elective

TOTAL CREDITS REQUIRED FOR GRADUATION 180

Program Electives

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Note: The Illinois Institute of Art - Chicago reserves the right to alter the sequencing of classes. Some courses are offered on a rotating basis. Students should consult their Academic Advisors and/or Department Chair when creating their course schedules to ensure they are following the recommended sequence. Students must meet all co/prerequisites for courses.