This Art Institutes school is no longer accepting new students. Currently enrolled students can find out more about this school in the Catalog. To find a location near you that is currently accepting new enrollments, please click here.
Fashion Marketing Management Hero

Fashion Marketing& Management

I'm all about the business of Fashion.

After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.

*Credentials and experience levels vary by faculty and instructors.
The Art Institutes program/s listed below are no longer accepting new students. Currently enrolled students can find out more about this program in the Course Catalog.

Degrees Offered

Associate of Applied Science in Fashion Marketing & Management

Quarter Credit Hours:
0
Timeframe:
6 Quarters

Gainful Employment

Outcomes

Associate of Applied Science in Fashion Marketing & Management

Outcomes
See ge.artinstitutes.edu/programoffering/5190 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

Associate of Applied Science in Fashion Merchandising

Quarter Credit Hours:
0
Timeframe:
Quarters

Gainful Employment

Outcomes

Associate of Applied Science in Fashion Merchandising

Outcomes
See http://ge.artinstitutes.edu/programoffering/534 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

1. Visual Merchandising: Graduates demonstrate the knowledge of visual merchandising as a communication tool.

2. Technology: Graduates demonstrate proficiency in current industry technology and software related to business and marketing.

3. Marketing: Graduates demonstrate knowledge of the four elements of marketing: product, place, promotion and price.

4. Branding: Graduates demonstrate awareness of product attributes, benefits, and consumer beliefs and values.

5. Professionalism: Graduates apply and articulate professional standards and business concepts related to retail and fashion industries.


Bachelor in Arts in Fashion Marketing & Management

Quarter Credit Hours:
180
Timeframe:
12 Quarters

Gainful Employment

Outcomes

Bachelor in Arts in Fashion Marketing & Management

Outcomes

See http://ge.artinstitutes.edu/programoffering/2482 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

1. Communication: Graduates demonstrate professional oral, written, and visual communication skills and organizational skills according to industry expectations.

2. Context: Graduates understand the broader context of their professional knowledge in relation to history, literature, art, mathematics, psychology, economics, culture, U.S. and international law and policies.

3. Planning and problem-solving: Graduates demonstrate the ability to plan and analyze key marketing and management processes, including an ability to analyze, formulate and implement innovative solutions.

4. Technology: Graduates utilize advanced business and design software for marketing, management, publications, social media, communication and visual merchandising.

5. Marketing: Graduates analyze consumer behavior utilizing target markets, demographics, product development, psychographics, and cultural, social and individual variables to influence the buyer decision process.

6. Management: Graduates apply the elements of management processes including personnel, operations, finance, and supply chain distribution.

7. Visual Merchandising: Graduates design and critique visual merchandising as a communication tool to target-market merchandise to the consumer.

8. Branding: Graduates evaluate and assess fashion branding, utilizing product trends, brand identity, and forecasting as related to creating a brand image.

9. Professionalism: Graduates demonstrate professional presentation skills through integrating and articulating appropriate communication skills, knowledge of fashion marketing and management and industry standards, professional practices, and ethics.


Diploma in Fashion Retailing

Quarter Credit Hours:
48
Timeframe:
4 Quarters

Gainful Employment

Outcomes

Diploma in Fashion Retailing

Outcomes

See http://ge.artinstitutes.edu/programoffering/3306 for program duration, tuition, fees, and other costs, median debt, salary data, alumni success, and other important info.

1. Planning and problem-solving: Graduates demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise.

2. Marketing: Graduates demonstrate the ability to understand and meet the customer’s needs, and ultimately encourage sales.

3. Trends: Graduates demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns.

4. Critical thinking: Graduates demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles.

5. Industry knowledge: Graduates demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills.


Classroom Experience

Don't sell me the program. Just show me the ropes.

It takes more than a love of fashion to carve out a career in such a highly competitive field. It takes confidence, drive, and hard work. And it takes the skills our program can help you build. You’ll start with fundamentals like color theory, fashion drawing, pattern-making, accessory design, and life drawing, then begin to add to your skills in areas including fabric and fiber selection, color trend analysis, and target market research. You’ll explore concept development, technical drawing and design, specialty design markets, and product development. You’ll study current designers, apparel trends & concepts, and managing the apparel product development process. See our gainful employment pages for possible careers that match the program that interests you.


What Will I Study?

Fashion Marketing Management Study Section

I know I have to earn it. I'm ready to start.

The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:

  • Sales and Event Promotion
  • Consumer Behavior
  • Textiles
  • Brand Marketing
  • Visual Merchandising
  • Retail Operations and Technology
  • Apparel Evaluation & Production
  • Business Management
  • Financial Management
  • Merchandise Management
  • Advertising
  • Trends and Concepts in Apparel
  • I'm looking for my proving ground.

I'm looking for my proving ground.

At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.

*Credentials and experience levels vary by faculty & instructors.

 

Miami International University of Art & Design alumni Marlon Munoz I'm challenged by the opportunity to take my ideas and bring them to life. Marlon Munoz
Visual Effects & Motion Graphics, Miami International University of Art & Design, 2008