Dr. Carl Rossini, Jr., MA, DBA


To really make it, you need a desire to keep learning and hit every assignment—no matter how small—out of the park. Dr. Carl Rossini, Jr., MA, DBA , General Education Program Coordinator, Instructor , The Art Institute of Dallas, a branch of Miami International University of Art & Design

Was there a defining moment when you knew you were destined to become a creative professional?

My first job in the advertising industry was as an assistant account executive. I loved the excitement of the day-to-day (and moment-by-moment) challenge of keeping my team on track, creating persuasive messages, and being a part of the entire creative and product development process.

How do you weave your professional background into the classroom experience?

I pull together theory and practice. Academic theory informs practice, and the real world is the laboratory to test and refine that theory. It’s important to be an expert in both theory and practice. My 20 years of advertising management, brand development, and marketing management experience have given me a perspective on industry knowledge, business and communication processes, and managerial practices that it takes to grow brands and keep clients.

What class assignment exemplifies your approach to teaching and mentoring?

At the conclusion of each third and fourth-year advertising class, I assign a capstone project that requires fact gathering, writing a creative strategy, and developing on-message, fresh advertising concepts. I challenge students to develop creative concepts that will lead to excellent portfolio pieces.

How does collaboration contribute to students’ success—particularly when students from various programs work together?

Every advertising agency and marketing environment today uses teams to develop on-message, fresh persuasive materials. Each student must bring their own point of view and expertise to the team, and mesh their ideas with others to produce a more textured, stronger communication.

What’s the most important thing you impart to students to help them succeed in class and the real world?

Talent and the ability to see the work a little differently aren’t enough. To really make it, you need a desire to keep learning and hit every assignment—no matter how small—out of the park.

Anything else you’d like to share?

While getting to create persuasive communication as an advertising professional was fun, nothing is as rewarding as seeing my students grow and develop. The payoff when they land a job at a top agency or get promoted is fantastic.