After the styles have been sketched, developed and created, someone needs to draw consumers into the boutiques and drive them to the fashion websites. If you have the energy, passion, and tenacity to make that your mission, our Fashion Marketing & Management degree program is your starting point. Working with hardware and software used in the business world, you can learn about the business of fashion—from gaining key insights into consumer behavior to managing a retail operation to finding new ways to increase in-store and online traffic. It’s about giving you the skills to compete in a fast-moving industry. You’ll be surrounded and inspired by other talented, creatively driven students. And you’ll be pushed, challenged, and, above all else, supported by experienced faculty* committed to helping put you in the front line of fashion.
*Credentials and experience levels vary by faculty and instructors.
• Demonstrate proficiency with common business computer programs including inventory management, presentation, spreadsheet, and Web software
• Accurately use industry terminology to analyze and meet client needs. This process will include trend forecasting, textile evaluation, buying plans, and usage for specific markets
• Demonstrate the ability to plan and analyze key marketing and management processes including event planning, product development, target market identification, market research strategies, branding, electronic marketing, and supply chain distribution
• Demonstrate the knowledge of Visual Merchandising as a communication tool to market the merchandise to the consumer
• Demonstrate professional presentation skills to include appropriate interpersonal communication skills; articulation of knowledge of fashion marketing and management; and mastery of industry standards, professional practices and ethics
• Demonstrate an understanding of the complexities of the global marketplace in terms of trade restrictions and international business
• Demonstrate the ability to combine creative and business skills to display, market, and sell fashion merchandise
• Demonstrate the ability to understand and meet the customer's needs, and ultimately encourage sales
• Demonstrate an awareness of the changing needs of the consumer, identify and predict new style trends, and use this information to conceptualize and promote fashion displays and sales campaigns
• Demonstrate the ability to evaluate apparel construction and identify appropriate characteristics and uses of different textiles
• Demonstrate knowledge of consumer behavior, retail operations, visual merchandising, the larger marketplace, and business skills
The Fashion & Retail Management curriculum will immerse you in the business side of fashion. And from day one, it’ll test your abilities and your commitment. You'll focus in on building the tools to compete in an industry that rewards those with a knack for creative problem solving as you study:
At The Art Institutes system of schools, creativity is our core, our calling, our culture. Our Fashion Marketing & Management degree program is built on that creative foundation. It’s also built on our knowledge that a creative career is not for the faint of heart. Every day is a new challenge, a new test, a new hurdle. And because it’s tough out there, it’s tough in here. But we’ll support you along every step of your journey. That’s why we provide mentoring and real-world experience, with faculty* who’ve worked in the field and internship possibilities at successful businesses. You’ll be encouraged and expected to be bold. To take risks. To push yourself and the people around you. It won’t be easy. In fact, it’ll be the hardest thing you’ll ever love.
*Credentials and experience levels vary by faculty and instructors.
Owner of Strager Style, Shaye Strager, joins Ai LIVE as she shares her story of how she got started in the industry and her advice on starting out.
Photographer John Slemp joins Ai LIVE to discuss his exhibition “Bomber Boys;” Fashion and Cultural historian Laura Mclaws Helms joins the interview.
In this episode of Ai LIVE, Oscar Lopez, Chair of MIU’s Art & Design, is joined by three MIU winners of Miami Swim Week 2021, and they share their inspirations for the show.
